Tech Women's Event: What's Up with Mobile ?



  • Topic: What's Up with Mobile ?


    Online Registration is now closed. You may register at the door. Thank you!

    Today the world is mobile, and it is a big topic that impacts all of us.  We have mobile platforms like Windows Mobile, Google’s Android, Linux, Apple’s iPhone, and RIM’s Blackberry.  We have thousands of different mobile computing devices, feature phones, and smart phones.  Many of us have multiple phones.  There are millions of mobile apps built by companies, built by individual developers and many individuals and companies are trying to figure out how to make money or how to retain customers that are now migrating to mobile computing.  Oh yes, and don’t forget about the carriers with their networks and their own agendas.  

    So what exactly is the Mobile industry?  Do we as women,  and consumers need a  smart phone?  And do we want one?  And which one?  What content and apps are important?  As women in technology, and in today’s fast changing world of mobile, we have no choice but to learn how to navigate the murky waters of this multi faceted industry. If you need to interact with and provide your software or services on mobile computing devices, or if you are in business and want to figure out a way to make money in this space, there are some unique and challenging choices to make around all the options and all the possibilities.  

    Join our panel of industry experts and hear the spirited discussion that happens when you put platform companies, device manufacturers, carriers, and application developers together in the same room, and see how each of these unique groups view the marketplace.  Expect some interesting interactions and possibly some conflicts and maybe when we leave, we will be able to predict what will happen next – or maybe not.  Well at least we’ll learn something.


    Auste Viesulas, Senior Manager - Business Development, Adobe
    As Senior Manager of Business Development for Adobe Systems’ Platform Business Unit, Auste manages Flash platform partnerships with leading mobile device manufacturers and software companies such as Research In Motion, Google and Microsoft.

    Auste has more than 13 years of experience in media, software and communications.    Prior to Adobe, she held positions in marketing, sales and business development at Verizon, T-Mobile, The Walt Disney Internet Group and Saatchi & Saatchi. Auste also serves on the board of directors of an LA-based software start-up, Sherpa Technologies LLC. She received an MBA from the USC Marshall School of Business and a BS in Languages from Georgetown University.

    Ursula Oesterle,  Vice President of Innovation, Swisscom
    Ursula Oesterle is VP of Innovation for Swisscom, the leading telecom provider in Switzerland. After spending 2 1/2 years in Singapore scouting the Asia-Pacific region for new technologies/ services, trends and venture investment opportunities, she recently transferred back to Silicon Valley.

    She started with Swisscom in 2001 working for the CTO in Switzerland. Prior to Swisscom she worked in a start-up on semiconductor-lasers. She holds a PhD in physics.

    Yoon Choi, Controller - Samsung Ventures
    Yoon oversees the Firm's financial reporting activities, and LP relationship management. Additionally, she works with portfolio companies to manage exit strategies on behalf of Samsung Ventures. Yoon joined Samsung Ventures from PricewaterhouseCoopers, where she was a member of the Venture Capital and Private Equity Group. Her prior work experience includes working in financial positions with both startups and multi-national companies.

    Yoon holds a BA in Literature from Kyongbuk National University (South Korea) and an MS in Accounting from Golden Gate University.

    William Weinberg, Independent Analyst, Linux Pundit and Senior Executive & Mobile Practice Manager, The Olliance Group
    Bill brings two decades of open source, embedded and open systems, telecommunications, and other technology experience to his roles at Linuxpundit and the Olliance Group.  His career has included work with key industry standards consortia, serving as General  Manager of the Linux Phone Standards Forum (LiPS), and as Senior  Analyst and Initiative Manager at Open Source Development Labs  (OSDL), where he ran OSDL Mobile Linux and Carrier Grade programs. Prior to OSDL, Bill was a founding team-member at MontaVista Software, helping to  pioneer and establish Linux as the leading platform for intelligent   devices.  In his extensive and varied career,  Bill also worked at Lynx Real-Time Systems, Acer Computer Brazil, and Microtec Research.

     Bill is known for his writing and speaking on topics ranging from  global adoption of Linux to embedded/real-time computing, from  application migration to licensing and standardization, and from  telecom infrastructure to mobile applications. Bill is a prolific  contributor to print and on-line journals including  LinuxUser, Search  Enterprise  Linux and RTC Magazine, and is a frequent speaker and panelist at events  like  LinuxWorld, Informa Open Source in Mobile and RTECC

    Irene Lefton, Director of Professional Services and Support, ABBYY USA Software 

    Ms. Lefton is a strategic manager who has been involved in the mobile industry in various capacities. Irene's career has included positions in Big Six Consulting, Sales, Business Development, and running Professional Services P & L's for software companies including companies that produced mobile operating systems, platforms and currently mobile applications.  At ABBYY USA her focus is managing the support team for the US and Asia, which includes supporting end user mobile applications, and OCR SDK’s and Cloud offerings for mobile ISV’s and OEM’s.  She also runs the Professional Services organization and has been involved in assisting large software companies launch best of class mobile applications that incorporate ABBYY’s powerful and universal OCR Software Development Kits (SDKs).

    Irene has earned both a BA in Economics and an MBA from the University of New Mexico.  Prior to ABBYY, she worked for MontaVista Software in Zurich building their European business around their mobile platform.  She was instrumental in helping SDForum create the Tech Women’s Program, and is active in networking and working with others who are involved in Professional Services, Mobile and Support.


    6:00 - 7:00 p.m

    Registration and Networking

    7:00 - 8:30 p.m. Program / Q & A