Sales and Marketing in a Start Up
How do you plan to sell a non-existent product for a company that has yet to be formed? Learn to define and understand your mission, focus, target market and value proposition.
Chuck DeVita, Principal, Growth Process Group
111 W. Saint John, Suite 200
San Jose, CA 95113
How do you plan to sell a non-existent product for a company that has yet to be formed? In this seminar, the focus is business planning with an emphasis on sales and marketing for a start-up. The mission, focus, target market, ideal customer characteristics and value propositions of the company need to be clear to build a winning company. Development of a "before and after" scenario, as viewed from the customer’s perspective, is essential to creating solid value propositions. Then you can define sales and marketing plans. The development of financial models, including top-down revenue models as well as sales and marketing expense models will be discussed.
Management, Startup Stage
$30 SDForum Members