Planning for Success: Formation of a Startup Company



  • Soup2Nuts "Brave New World" Series with content directly addressing recent changes in the economy. Receive a $40 voucher for use on future events when you register for all four days!

    For six years, Soup-to-Nuts has been one of our most popular seminar series, offering four intensive Saturday sessions with in-depth coverage of the topics related to starting and building a successful technology company. Whether you are an aspiring entrepreneur or just want to stay current, this series is a great way for you to stay on top of industry trends and practices.

    The series is organized with the law firm of White & Lee, and each session is introduced by a White & Lee attorney who will provide an overview of the legal and business issues associated with that topic.

    To reflect the current market environment, this year's series is entitled "Brave New World" and we have updated the content to directly address recent changes in the economy.

    Session One on "Formation of a Startup Company" will cover the key elements of what's needed to get a business started in the current market environment. You will hear from more than 10 experts and people in the trenches on how to get from concept to your first round of funding.

    Event Logistics


    8:30-9:00 Registration/Networking/Continental breakfast
    9:00-9:45 Legal Issues and Valley Trends
    Paul Leboffe and Mark White, White & Lee
    9:45-10:30 Business Models in the Current Market
    Tracy Weatherby, Founder, Active Ingredient
    10:30-10:45 Break
    10:45-11:15 Building the Team in the Early Stage
    Michael Shoppel, CEO, BetaSphere, Inc.
    Kristin Kennedy, Founder,
    11:15-11:45 IP Strategies - Protecting Intellectual Property
    Steve Weinberg, Founder, The Weinberg Cummerford Legal Group
    11:45-12:15 Lunch
    12:15-1:00 Packaging the Company and Preparing for Funding
    Bruce Licorowicz, CEO, VARStreet
    Andrei Manoliu, Growth Plan, LLC
    1:00-1:15 Break
    1:15-2:00 Panel of Angels and Early-Stage VCs
    Robert von Goeben, Starter Fluid
    Jim Marshall, Partner, Selby Ventures
    Mike Pogue, CEO, Angel Capital Network (formerly the BayAngels)
    Vimal Vaidya, CEO, iPolicy Networks, Inc.



    SDForum Center

    111 W. Saint John, Suite 200

    San Jose, CA 95113



    8:30am Registration/Networking/Continental breakfast

    9:00am Seminar

    All sessions include multiple breaks for networking with speakers and attendees, as well as continental breakfast and lunch.

    Future Sessions


    Session 2

    Saturday March 3

    Building the Company with Institutional Funding: Heading Into the Fire

    Register for Session 2


    Session 3

    Saturday April 7

    Strategic Partnering: Springboarding Off of Other’s Momentum and Success

    Register for Session 3


    Session 4

    Saturday May 19

    The End Game: Get to the Finish Line in a Professional Manner

    Register for Session 4

    Sponsored by

    Soup to Nuts 2001: Brave New World series is sponsored by

    Hewlett-PackardNew Enterprise Associates (NEA) and Silicon Valley Bank.


    Cost (Continental breakfast and lunch included)

    $85 SDForum Members

    $150 Non-Members

    Receive a $40 voucher for use on future events
    when you register for all four days!

    You may attend one session, two or all! Registration is per session.