XML SIG: Web Services
...requirements and realities of making Web services part of today's enterprise architecture.
Adam Gross, VP of Product Marketing - Grand Central
Critics have predicted that we'll be waiting 12 months or more for Web services to deliver on its promise with real deployments. While it's hard to disagree that it'll take that long for the marketing hype created by Microsoft, BEA et al to settle down, there is a tangible movement afoot which could advance that date considerably.
In this presentation, Adam Gross, Vice President Product Marketing of Grand Central, will discuss requirements and realities of making Web services part of today's enterprise architecture. Specific topics will include how current architectures are being augmented to leverage Web services, and what approaches are being pursued by vendors and standards bodies. In addition, a technical case study and demo of a real world application of Web services will be presented.
Prior to joining Grand Central, Adam co-founded Personify, a San Francisco-based enterprise software company. In his time at Personify, Adam helped create one of the industry's most innovative enterprise software companies, credited with pioneering the personalization and web-analysis market. Adam served key roles in the company's product and business development organizations.
Before Personify, Adam served as a technology analyst in Stanford Research Institute's Media Futures Program. At SRI, Adam helped leading consumer electronics and computer companies - including Apple, Sun, Sony and Microsoft - develop business, technical and regulatory strategies for entering broadband digital video and consumer online services markets. While at SRI, Adam co-launched and served as the technical lead on the iVALS program, the first psychographics analysis of Internet consumers.
Adam holds a B.S. in New Media Systems and Policy from Carnegie Mellon University.
Cubberly Community Center
4000 Middlefield Road, Room H-1
Palo Alto, CA
7:00-9:00pm presentation and discussion
$10 for non-SDForum Members
No charge for SDForum members and students with ID
No registration required