WS SIG (SV): The New Enterprise Architecture





    Adam Gross, VP of Product Marketing - GrandCentral

    View Adam's presentation as a PDF.


    David Nielsen, President - Persistent Web Technologies

    Presentation Overview

    Critics have predicted that we'll be waiting 12 months or more for Web services to deliver on its promise with real deployments. While it's hard to disagree that it'll take that long for the marketing hype created by Microsoft, BEA et al to settle down, there is a tangible movement afoot which could advance that date considerably.

    In this presentation, Adam Gross, Vice President Product Marketing of Grand Central, will discuss requirements and realities of making Web services part of today's enterprise architecture. Specific topics will include how current architectures are being augmented to leverage Web services, and what approaches are being pursued by vendors and standards bodies. In addition, a technical case study and demo of a real world application of Web services will be presented.

    Speaker Profile

    Adam Gross

    Prior to joining Grand Central, Adam co-founded Personify, a San Francisco-based enterprise software company. In his time at Personify, Adam helped create one of the industry's most innovative enterprise software companies, credited with pioneering the personalization and web-analysis market. Adam served key roles in the company's product and business development organizations.

    Before Personify, Adam served as a technology analyst in Stanford Research Institute's Media Futures Program. At SRI, Adam helped leading consumer electronics and computer companies - including Apple, Sun, Sony and Microsoft - develop business, technical and regulatory strategies for entering broadband digital video and consumer online services markets. While at SRI, Adam co-launched and served as the technical lead on the iVALS program, the first psychographics analysis of Internet consumers.

    Adam holds a B.S. in New Media Systems and Policy from Carnegie Mellon University.

    Moderator Profile

    David Nielsen

    David was one of the first developers in the world to be certified on Microsoft’s first application server, Active Server Pages. David was also one the first to teach others how to develop database-driven eCommerce sites on the Microsoft Site Server E-Commerce platform. For almost a decade, David has worked and shared ideas with many of the leading developers in the Internet community ensuring that his company, Persistent Web, is in the forefront of all the latest market trends and technological developments.

    In addition to founding Persistent Web, David continues to remain at the forefront of emerging technologies and lends his technological and strategic expertise to clients building Internet applications and Web Services. David is also the founder and Chair of the Web Services SIG.


    Microsoft Technology Center - Silicon Valley
    1250 Charleston Road
    Mountain View, CA 94043


    6:30-7:00pm registration/networking/refreshments
    7:00-8:30pm presentation
    8:30-9:00pm Q&A


    $10 for non-SDForum Members
    No charge for SDForum members and students with ID
    No registration required