Software as a Service (SOLD OUT)
Entering the Mainstream
With investors focusing on vendors providing software as a service (SaaS), a new $100 million fund investing only in Technology Enabled Services, SaaS based companies springing up everywhere, established firms such as IBM, SAP, Siebel and others joining in, and the success of the Salesforce.com IPO, it is imperative to understand how SaaS is changing the IT landscape. SDForum’s Software as a Service Conference is a chance to learn and network with numerous industry experts, entrepreneurs, technologists and thought leaders who are taking SaaS into the mainstream.
The conference will be a mix of panel sessions and keynote presentations. The audience will come away with practical and strategic advice on developing saas applications, driving adoption and managing a sound business model and engineering best practices, and as well, what to look for when investing time or money in SaaS solutions. Additionally, experts from key SaaS companies will discuss their differentiators, viability, and growth prospects.
Program Chair: John Koenig, President, Riseforth
Network Meeting Center
5201 Great America Parkway
Santa Clara, CA 95054
For panel descriptions click here!
8:30-9:00am Registration/Continental Breakfast
9:00-9:50am Software as a Service: Practical Considerations
Rory O'Driscoll, Managing Director, BA Venture Partners
Tim Chou, President, Oracle On Demand (former)
Halsey Minor, CEO, Grand Central
Zach Nelson, CEO, NetSuite
Steve Singh, CEO, Concur
Marc Benioff, CEO, Salesforce.com
11:00-11:50am Business and Operations Issues
Amy Konary, Program Director Software Pricing, Licensing and Delivery, IDC
Phil Fauver, CEO, Employease
Steve Jillings, CEO, Frontbridge
Ken Rudin, VP and GM CRM OnDemand, Siebel
Treb Ryan, CEO and Co-Founder, OpSource
12:00-12:45pm Lunch (provided)
1:00-1:30pm Winning Formulas
Scott Sandell, General Partner, New Enterprise Associates
Greg Gianforte, CEO, President, Chairman and Founder, RightNow Technologies
Subrah Iyar, Chairman and CEO, Webex
Jeffrey Lunsford, CEO, WebSideStory
Michael Topolovac, CEO, Arena Solutions
Gerry Mooney, VP Corporate Strategy, IBM
2:40-3:30pm Engineering Best Practices
Moderator: Brian Behlendorf, Founder and CTO, CollabNet
Joe Kraus, CEO and Founder, Jotspot
Mike Myer, Vice President Product Development, RightNow Technologies
Nagi Prabhu, VP Engineering, Intacct
Jacob Taylor, VP Engineering, Sugar CRM
3:40-4:30pm A Different Viewpoint: The CIO
Rita Khayat-Toubia, CIO, Proxim
Stephan Schambach, President and CEO, Demandware
Edward Shenderovich, CEO, Quantum Art
Axel Schultze, President and CEO, Blue Roads
Gerhard Eschelbeck, CTO, Qualys
4:40-5:30pm Investing in Software as a Service Companies
Michael Copeland, Business 2.0
Kevin Efrusy, General Partner, Accel Partners
Doug Hickey, General Partner, Hummer Winblad Venture Partners
Brian Jacobs, Managing Partner, Emergence Capital
Jim Lussier, Partner, Norwest Venture Partners
No Sponsorship Opportunities Available
Why Sponsor the program?
A sponsorship at the SDForum Software as a Service Conference will provide your company with exposure to technology community leaders, recognition by IT decision-makers, and contribution to a worthwhile educational endeavor – improving the knowledge of the technology community.
Past programs have resulted in major deals for several of our program sponsors. One deal included a substantial contract from a Fortune 500 company.
For more information contact Laura Merling
Cost*Price includes continental breakfast and lunch.
$75 SDForum Members
*at the door add $25 to member and non-member prices
Pre-Registration Closes at 2:00pm, the day before the event.