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Software Co. Strategies: Maximize Your Probability of Success

REGISTRATIONPriceQuantity
$35.00
$20.00

Description

  • Join us for an overview on how to implement more effective strategies for your business.

    Sponsored by Silicon Valley Bank, PricewaterhouseCoopers, San Jose Software Business Cluster,Evans Strategic Consulting,and Investors Business Daily.

    Software company executives know that ongoing success comes from the ability to produce predictable and sustainable revenue growth. Key to this success is to know how to uncover hidden opportunities and avoid pitfalls by testing and refining business strategies before making irrevocable decisions.

    Join us for an overview on how to implement more effective strategies for your business. In these five sessions, you will learn key issues of product development and design, marketing and positioning, and effective sales and channel partner strategies.

    Co-hosted by the SDForum and The Evans Report, and sponsored by Silicon Valley Bank, PricewaterhouseCoopers, San Jose Software Business Cluster, and Evans Consulting, this seminar promises to share some strategies uniquely tailored to the software industry which can be immediately applied to achieve success.

    Agenda

     7:30- 8:00 Registration/Networking/Continental Breakfast
     8:00-8:10 The Next Generation of Strategic Planning Methodology
    - Tom Evans, President and CEO, Evans Strategic Consulting
     8:15-8:35 Avoiding the Pitfalls in Growing a Software Business
    - Keynote Speaker, Tony Wassserman, Principal, Software Methods & Tools
    8:40-9:10 Critical Metrics For Successful Product Development Life Cycle Management
    - Bill Welden, President, Essential Software
    9:15-9:40 Developing A Viable Market And Competitive Positioning Strategy
    - Art Goldberg, President and CEO, COLAH Group
    Click here to view Art's meeting presentation.
    9:45-10:00 Coffee Break
    10:00-10:25 Straightforward Sales Management Tools And Methodologies For The Software Industry
    - John Curran, CEO, TrustWorks Systems
    Click here to view John's meeting presentation.
    10:30-11:00 Keeping The Strategies on Track
    - Bob Sosna, Managing Director, Tibcons
    11:05-11:40 Making it Happen - Turning Technology Into Sales
    - Scott Gardner, Bob Katz, John Curran, Art Goldberg
    11:45-12:00 Closing Remarks
    - Tom Evans, President and CEO, Evans Strategic Consulting


     

    Event Logistics

    Location

    Microsoft Main Campus
    1065 La Avenida, Bldg. 1
    Mountain View, CA
     

    Registration

    Cost
    $20 SDForum & AAMA Members
    $35 Non-members

    If you are an *Invited Guest* of The Evans Report, send an email to Colette@firesignassociates.com to register.

    Pre-registration for this event is no longer available. Please register at the door.