Shaping the New Age of Application Development



  • Agenda:

    Friday, April 17th  
    8:30AM-9:00AM Registration and Breakfast
    9:00AM-9:15AM Welcome Remarks
    9:15AM-10:00AM Opening Keynote: James Staten, Forrester Research
    10:00AM-11:00AM Panel discussion: New Business Models 
    Rob Bernshteyn, Coupa
    K.V. Rao, Zuora
    Lisa Rutherford, TwoFish
    Moderated by: Chris Yeh, PBWiki
    11:00AM-11:15AM Break
    11:15AM-12:15PM Panel discussion: Mobile Platforms 
    Adam Blum, Rhomobile
    Eric Klein, Sun Microsystems
    John Loughney, Nokia
    Brad Smith, Lift Software
    John Yin, Zannel
    Moderated by: Ben Bajarin, Creative Strategies
    12:15PM-1:00PM Lunch Break and Demos
    1:00PM-1:50PM Keynote Speaker:Leveraging Social Platforms in the Facebook Era,     Clara Shih,
    1:50PM-2:50PM Panel discussion: Roles of the Infrastructure in the Cloud 
    Randy Bias, GoGrid
    Ken Oestreich, Egenera
    Hamid Pirahesh, IBM
    Moderated by: Chris Preimesberger, eWeek
    2:50PM-3:05PM Break
    3:05PM-3:50PM Panel discussion: Cloud Enabled Applications
    George Jaquette, Intacct
    Chris Richardson, Cloud Foundry
    Praful Shah, Ringcentral, Inc.
    Parker Thompson, Pivotal Labs
    Moderated by: Tim Guleri, Sierra Ventures
    3:50PM-4:50PM Panel discussion: Venture Investments 
    Kevin Efrusy, Accel
    Pasanna Krishnan, Draper Fisher Jurveston
    Lars Leckie, Hummer Winblad
    Jon Teo, Benchmark
    Moderated by: Christine Crandell, Egenera
    4:50PM-5:00PM Closing Remarks
    Saturday, April 18th  
    8:30AM-9:00AM Registration and Breakfast
    9:00AM-9:15AM Welcome Remarks
    9:15AM-10:00AM Opening Keynote: David Chappell, Chappell & Associates
    10:00AM-11:00AM Panel discussion: Emerging Applications
    Todd Fast, Zembly (Sun Microsystems)
    Jay Parikh, Ning
    Brad Peters, Birst
    Moderated by: Andrew Chen, Futuristic Play
    11:00AM-11:15AM Break
    11:15AM-12:30PM Panel discussion: Developer Platform and Language Overview 
    John Burkey, Sun Microsystems, Inc.
    Adam Fitzgerald, SpringSource
    Bruno Terkaly, Microsoft
    Jason van Zyl, Sonatype
    Moderated by: Clive Boulton, Exact Software
    12:30PM-3:00PM Lunch Reception and Unconference
      Moderated by: Dave Nielsen, Platform D
      The SDForum Developer Unconference will take place on Saturday following lunch. During the unconference, attendees can exchange ideas, knowledge and information in a creative and supporting environment, advancing the current state of application development and related technologies. As an informal, member-supported gathering, we rely entirely on attendees to determine the content. 

    Speaker Bios:

    Ben Bajarin, Director of Consumer Technology Practice, Creative Strategies, Inc. Ben joined Creative Strategies in 2000. Since then he has researched the global transition from analog to digital in consumer technologies and entertainment media. He has focused on projects and strategies in the emerging markets of the digital home ecosystem and the digital lifestyle. His expertise is in understanding the Gen X and Millenial consumers and their present and future demands for technology. Ben manages Creative Strategies digital electronics and digital home research center.

    Rob Bernshteyn, Chief Executive Officer, Coupa
    Rob brings 15 years of experience in enterprise software to his position as CEO at Coupa. Prior to joining Coupa, Rob spent four years with SuccessFactors, the global leader in Performance & Talent Management delivered via the software-as-a-service model. As a member of the SuccessFactors executive management team he served as their global vice president of product marketing and management. Rob has also directed product management at Siebel Systems, where he contributed to building their Employee Relationship Management suite of applications into Siebel’s fastest-growing product two years after launch. Before that, Rob was an associate at McKinsey & Company and a global project manager at Accenture where he managed numerous successful global SAP enterprise resource planning (ERP) software implementations.

    Rob holds a Bachelor of Science Degree in Information Systems from the State University of New York at Albany and hold an MBA from Harvard Business School.

    Randy Bias, VP Technology Strategy, GoGrid / ServePath LLC. Randy Bias is Vice President of Technology Strategy at GoGrid, and is responsible for providing tactical and strategic vision around all technology for the GoGrid cloud computing platform. Randy has been deeply involved with IT, Operations, and 24×7 service delivery since 1990. His long history with service providers includes a number of ISPs, MSSPs, and cloud computing providers.

    Randy's 18+ years in Silicon Valley covers involvement with a number of startups. Successes have included the Valley's first co-location/hosting company, one of the first datacenter companies, the first on-demand vulnerability scanning service, and one IPO.

    At Kalpana (acquired by Cisco Systems) Randy built and ran one of the first fully switched Ethernet LANs in the world. He played a key networking role at Internex Information Services, an early ISP pioneer that was acquired by Tier-1 ISP XO Communications. The InterNex network and network engineering team became the XO communications backbone. Later, Randy built another MSSP offering for datacenter company iAsiaWorks, including the first on-demand security vulnerability scanning service, and relocated to Hong Kong just after iAsiaWorks' successful IPO in late 2000. In returning to smaller ventures and more technical work, he was one of the first two employees at Kozoru, a bleeding edge Question & Answer search engine technology company. He was instrumental in architecting their FreeBSD-based diskless appliance cluster nodes. At NetEnrich, he created a high-availability clustered appliance. Most recently, at CloudScale Networks, Inc., he designed and led the development of the world’s first multi-cloud, multi-platform cloud management system.

    Adam Blum, CEO, Rhomobile. Adam Blum is CEO of Rhomobile, the open mobile framework company. He is a longtime CTO/VP of Engineering of several successful startups in the web services and mobile spaces (Commerce One, Systinet, Good, Mobio). He is also an adjunct professor at Carnegie Mellon and advisor to several other software companies.

    Clive Boulton, Principal Research Engineer, Exact International Development Forum. Clive Boulton is a Principal Research Engineer at Exact International Development in San Mateo. Through his research, he helps Exact make better decisions about new technology and to design and build products for small to midsized businesses around the world. Clive contributes to the Silicon Valley at the technical evangelist level through community groups specializing in emerging technologies. He has led research and development teams building client server and high performance web products. He spent summer 08 at Stanford University studying computer science. He blogs at and posts observations at

    John Burkey, JavaFX Architect, Sun Microsystems. John Burkey is the architect for JavaFX at Sun Microsystems. John is deeply passionate about next generation application and web technologies, focusing on enabling visual construction and keeping things simple so people's creativity can be unleashed. As Sun's Architect for JavaFX, John is responsible for the technical direction of the JavaFX product line, which spans web browsers, desktops, mobile phones, and TV.
    Previous to Sun John spent several years at Apple pioneering next generation graphics and object technologies, and founded an educational software startup company.

    John is also actively involved in politics,and is an amateur archaeologist, volunteering on digs in Greece. 

    David Chappell, Principal, Chappell & Associates. David Chappell is Principal of Chappell & Associates in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology. David has been the keynote speaker for many conferences and events on five continents, and his seminars have been attended by tens of thousands of developers, architects, and decision makers in forty countries. His books have been published in a dozen languages and used regularly in courses at MIT, ETH Zurich, and other universities. In his consulting practice, David has helped clients such as Hewlett-Packard, IBM, Microsoft, Stanford University, and Target Corporation adopt new technologies, market new products, train their sales staffs, and create business plans. David Chappell is Principal of Chappell & Associates in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology. 

    Christine Crandell, Executive Vice President of Global Marketing, Business Development and Alliances, and Chief Marketing Officer, Egenera. With over two decades of marketing and strategy experience, Christine Crandell leads Egenera’s global marketing, business development, and alliance efforts to build its leadership position in the fast growing global market of data center infrastructure orchestration solutions.

    Crandell joined Egenera from Ariba, Inc., where she served as Vice President of Marketing, contributing to the company’s efforts to rebuild the brand, enhance market credibility and grow sales traction, worldwide.  Prior to Ariba, Ms. Crandell served as president of New Business Strategies, where she focused on providing market and corporate strategy to a diverse and global client base of technology companies.  She has also held senior marketing management roles with SAP and Oracle, and began her career as a management consultant with Price Waterhouse, now PriceWaterhouseCoopers.

    Crandell received a B.S. in Business Administration and M.B.A. from Florida Atlantic University and has completed doctoral studies at Golden Gate University. She is a frequent speaker and has been published in numerous business and technology publications on strategy, enterprise technology and marketing.

    Kevin Efrusy, Accel. Kevin joined Accel in 2003. His background is primarily as an entrepreneur and operating executive. He served two stints as an Entrepreneur-In-Residence at Kleiner Perkins Caufield and Byers where he started Corio, an ASP/SaaS pioneer which went public on Nasdaq and was acquired by IBM in 2005. Later he served as the first CEO of IronPlanet, an online marketplace for heavy equipment with current annual gross sales over $200M. Prior to KPCB, Kevin served as a product manager at Zip2 and a consultant at Bain & Company.

    Kevin focuses primarily on two areas for investment: consumer internet services and SaaS/open source software. Within consumer services, he sourced Accel’s investment in Facebook and led Accel's investments in Metacafe, Medio Systems, Mig33, Tumri, and EveryZing, Within SaaS/open source software, he led investments or serves on the boards of Xensource (acquired by Citrix), Genius, SpringSource, Hyperic, Terracotta, and Aptana. He also currently serves on the board of BBN Technologies.

    Kevin has an MSEE, BSEE, and BA in Economics all from Stanford University, and an MBA from the Stanford Graduate School of Business where he was an Arjay Miller scholar.

    Todd Fast, Architect and CTO of, Sun Microsystems. Todd Fast is CTO and founding principal of, Sun Microsystem's extensible cloud-based development environment. Prior to zembly, Todd was Chief Architect of Java Enterprise Tools at Sun, and lead architect for SOA and XML tools in the NetBeans IDE. He also conceived and built the world's first commercial offering in a mainstream IDE for real-time developer collaboration.

    As a senior architect and lead engineer, Todd has deep expertise in web application development; app server runtimes; developer tools, frameworks, and platforms; and is a veteran at leading product development teams through the tricky but rewarding process of creating ground-breaking, innovative products. He is a co-author, JavaOne Rockstar, and a provocative and engaging speaker.

    Prior to Sun, Todd held positions as Principal Consultant and Engineer with NetDynamics, Inc., the company that invented and popularized the application server, where he developed high-performance Java application server runtimes and architected large e-commerce sites for Fortune 500 companies.

    In the 1990s, Todd composed the score for a famous Hollywood director's first film and found a bug that crashed for several hours.

    Adam FitzGerald, Director of Developer Relations, SpringSource 

    Background: Adam is responsible for the global developer community covering all SpringSource products and projects including the popular Spring framework, the

    de facto standard programming model for enterprise Java applications. He has worked with enterprise application design, Java EE development and server configuration and topologies for more than 10 years giving presentations at JavaOne, SpringOne, BEAWorld and other major conferences. Prior to joining SpringSource in 2008, Adam was a Principal Technology Evangelist and the dev2dev Community Leader at BEA Systems. Originally from England, he researched mathematical techniques in computer vision at the University of North Carolina before joining BEA and currently resides in San Francisco, CA.

    Tim Guleri, Managing Director, Sierra Ventures. Tim Guleri is a Managing Director of Sierra Ventures, a Menlo Park, California, venture capital fund. Sierra's nine portfolios of venture investments have committed capital exceeding $1.5 Billion

    Tim’s investment focus is Application and Infrastructure Software companies. Additionally, Tim has helped execute on Sierra’s India strategy and investments. Tim’s investment Sourcefire (Nasdaq: FIRE) recently went public and additional exits have been Net6 to Citrix Systems and AirMedia to AOL. Mr Guleri currently serves as a Director of Sourcefire (Nasdaq: FIRE) and private companies including Approva, Greenplum, CodeGreen Networks, DotNetNuke and in India

    Prior to Sierra, Mr. Guleri was the founder and CEO of Octane Software. He led Octane's merger with Epiphany (Nasdaq: EPNY) for $3.2 billion. Before Octane, Mr. Guleri was vice president of field operations, vice president of product marketing at Scopus Technology. Scopus emerged as the leading vendor in the CRM space, went public in 1995 and was merged into Siebel Systems (Nasdaq: SEBL) in 1997. Mr. Guleri was instrumental in growing the company to $100 million in revenue and to 600 employees from 1992 to 1998.

    Tim hold a MS in Robotics and Industrial Engineering from Virginia Tech, and a Bachelor of Science Degree in Electrical Engineering from India.

    George Jaquette, Vice President, Enginering, Intacct. George joined Intacct in 2007 to lead the direction and definition of Intacct's on-demand business solutions. George brings 20 years of management experience and deep knowledge of accounting, sales force automation, and professional services to the Intacct management team. Prior to joining Intacct, George led product management at Intuit for the core desktop line of QuickBooks. He was a key member of Intuit's corporate marketing team for two years prior to that role.

    Before Intuit, George held executive roles at Real Networks and a variety of companies focused on digital media, manufacturing, and consumer electronics. At Silicon Graphics, he led a team that delivered core sales force automation tools to integrate international field sales offices, and his background includes roles with consulting and manufacturing companies.

    George earned an MBA from the Sloan School of Management at the Massachusetts Institute of Technology and holds a Bachelor of Science degree in electrical engineering, also from MIT.

    Eric Klein, Sun Microsystems, Inc. Eric is a product marketing executive with extensive experience developing and marketing best-in-class consumer and media solutions that include hardware, software, and service components. His passion is creating products and platforms that intuitively solve real customer problems at the intersection of mobile, consumer, location based services, and entertainment. As Sun's VP of Marketing for Java, Eric's team is responsible for the strategy, roadmap, strategic partnerships, and marketing for Sun's Java platform. His last role before joining Sun was as the Senior Director of Product Marketing at Dash Navigation, a KP/Sequoia startup that shipped the world's first two-way connected personal navigation device, the Dash Express. He has previously enjoyed product roles at Real Networks, Palm, and Apple, and has started or played an early role in a number of Bay Area startups.

    Prassana Krishnan, Associate and Kauffman Fellow, Draper Fisher Jurveston. Prasanna is an Associate and Kauffman Fellow at Draper Fisher Jurvetson. Prior to joining DFJ, Prasanna worked as a Program Manager at Microsoft where she was selected into the Microsoft Select Fast-track Program as one of 15 employees who demonstrated potential to be future leaders at the company. She also worked at McKinsey & Company in their Philadelphia office, at Internet Capital Group and at Novell Software Development Ltd in India.

    Prasanna holds an MBA from the Wharton School where she graduated as a Palmer Scholar. She has an MS in Computer Science from the University of Illinois at Urbana-Champaign where she was a Siebel Scholar, and received the C.W.Gear Outstanding Graduate Student award for research and service. Prasanna holds a B.E. in Computer Science from BITS, Pilani, India where she received the University Fellowship awarded to the top 10 undergraduates each semester. She was also awarded the BITS Alumni Association's "30 under 30" award.

    Prasanna focuses on investments in software (particularly cloud computing, virtualization, data analytics) and consumer IT.

    Lars Leckie, Principal, Hummer Winblad. Lars is a Principal at Hummer Winblad and has played a key role in the firm’s investments in Aria Systems (SaaS billing and customer management), vKernel (Virtualization Infrastructure) and an unannounced company in the storage virtualization market.

    Prior to joining Hummer Winblad Venture Partners in 2006, Lars was involved in founding and operational roles at start-up companies. He was a co-founder of AutoFarm (now Novariant), a company focused on GPS and robotics. Lars was in charge of strategy, product marketing, business development and building the sales team across three continents. While Lars spends less time programming now, he started his technical career coding and hacking computer games. He is the holder of several US patents.

    Lars is an avid sailor and a former member of the Canadian Sailing Team. He represented Canada sailing Snipes in the Pan American Games as well as other international events.

    Lars has a Masters of Science (Engineering) from Stanford University and an M.B.A. from the Stanford Graduate School of business. He also holds an Engineering Physics degree from Queen’s University (with Honors).

    John Loughney, Collaboration Manager, Nokia. John Loughney is currently a collaboration manager in the Maemo OS Product Management. He has vast experience with Nokia in the field of R&D. Prior to his current job, John was heading the Trials and Testbeds team inside of Nokia Research Center which helped stimulate research and innovation from inside of Nokia along with research from partners by engaging in co-creation with users, universities and researchers.

    Additionally, John was a Principle Engineer in the Nokia Research Center, where he was responsible for research in multiradio and multi-access. The results of his research can be found in Nokia devices such as Nokia E61i, Nokia E70, Nokia N95 and Nokia N96, among others.

    John has also been active in Internet standardization, where he has authored and co-authored several dozen Internet standards. He is an IPv6 Forum Fellow and executive member of the North American IPv6 Task Force Steering Committee

    Dave Nielsen, Platform D. Dave Nielsen is the co-founder of CloudCamp, an unconference where early adopters of Cloud Computing technologies exchange ideas. He also chairs the SDForum Cloud Services SIG. During his day job, Dave is a Developer Community Consultant with Platform D. Prior to that, Dave was the Director of Partner Programs at Strikeiron, and the Manager of the Developer Community at PayPal where Dave was PayPal's first Technical Evangelist. He also co-authored PayPal Hacks, an O'Reilly Media book.

    Ken Oestreich, VP of Product Marketing, Egenera. Ken Oestreich is VP of Product Marketing for Egenera Inc., and has spent over 20 years developing new technologies, products, and markets. Prior to Egenera, Ken led Product Marketing at Cassatt Corp., where he helped define the market for utility computing and internal cloud computing. Previously, Ken held a number of positions while at Sun Microsystems, including business management for an incubator business unit, coordinating Java and software strategy, and driving Developer Marketing, SI/ISV partneringand partner marketing. He began at Sun developing the emerging market for middleware and network-aware web services. Ken also helped found the Liberty Alliance, now an industry-wide 150+ company body which creates federated identity technology standards for the internet. Prior to Sun, he held a number of marketing and sales development positions in early-stage technology and consulting companies. Ken’s career began as an engineer of digital electronics controlling adaptive optics with Litton Industries. Ken holds a BSE in Electrical Engineering from the University of Pennsylvania and an MBA from Columbia University.

    Jay Parikh, Senior Vice President, Ning. As Senior Vice President (SVP) at Ning, Mr. Parikh leads the product development, engineering, QA, and operations teams that are creating Ning’s social networking platform. He defines and is responsible for executing on Ning’s product and platform roadmap. He serves as head of day-to-day operations relieving Gina Biatchini for more outward facing activities such as blogging and video demos. Prior to joining Ning, Mr. Parikh was one of the VPs of Engineering at Akamai Technologies. As a VP, Mr. Parikh led the product engineering teams responsible for Akamai’s Digital Asset and Dynamic Site Solutions. These solutions are the core services leveraged by the majority of Akamai’s customers. Mr. Parikh led the development and launch of numerous new Akamai products over his 8.5 year career at Akamai.

    Brad Peters, CEO, Birst. Brad Peters is the CEO of Birst. Through his years of work helping to lead the Analytics group at Siebel Systems and his early work on on-demand software delivery, Brad became intensely aware of the limitations of current enterprise analytics offerings and the revolutionary power of the Software-as-a-Service model. Brad is looking forward to bringing the power of advanced analytics to small and medium businesses that never had access before, as well as easing the reporting and analytics pain of managers everywhere.

    Brad received an MS in electrical engineering and computer science from UC Berkeley, where he was a National Science Foundation Fellow and a California Microelectronics Fellow. He received his MBA from Harvard Business School.

    Hamid Pirahesh, Fellow and Manager, Database Technology Institute, IBM. Dr. Hamid Pirahesh is the senior manager of the DataBase Technology Institute (DBTI) at IBM Almaden Research Center in San Jose, California. He manages a team of scientists active in advanced database research. Dr. Pirahesh was a principle member of Starburst research project, which forms the basis for query compilation in IBM's DB2 Universal Database. He was also an active member on the team that reshaped the entire architectural structure of the DB2 relational query compiler and optimizer. Dr. Pirahesh has been active in creating new industry standards and database design advancements. His work on Automatic Summary Tables, which complies with current SQL standards, resulted in dramatic database performance improvement. This feature is now considered an essential part of commercial DBMSs for processing complex queries, Online Analytical Processing and complex data analysis. Dr. Pirahesh is an IBM Fellow, master inventor, and a member of the IBM Academy.

    Chris Preimesberger, Senior Writer, eWEEK. Chris Preimesberger is Senior Writer at eWEEK, covering a variety of IT sectors that include data center systems, storage, storage security, virtualization, green IT, and e-discovery. His blog, Storage Station, is considered a go-to information source. In previous IT journalism lives, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, television critic for the Palo Alto Times Tribune, and Sports Information Director for Stanford University. He has served as a correspondent for The Associated Press, covering Stanford basketball, since 1983. He and his wife, Rebecca, have four grown children and reside in Redwood City, Calif.

    K.V. Rao, Founder and President, Zuora. K. V. founded Zuora after five years at WebEx Communications where he reported directly to the founder and President with strategic marketing and business development responsibilities and played a key role in the growth of this successful start-up. Prior to WebEx, K. V. worked in sales and customer support at SGI. He started his career as the proverbial rocket scientist (Associate Scientist) at NASA and then spent several years developing products at General Motors. K.V is a US patent-holder in computing technology

    Chris Richardson, Cloud Foundry. Chris Richardson is a developer, architect and mentor with over 20 years of experience and is the author of the book "POJOs in Action." He runs a consulting and training company that helps customers reduce the cost of development and increase the effectiveness of their development teams. His technical interests include domain-driven design, cloud computing and developer testing. Chris has been a technical leader at a variety of companies including Insignia Solutions and BEA Systems and recently became a Java Champion. Chris is the founder of Cloud Tools, which is an open-source project for quickly and easily deploying Java applications on Amazon EC2, and of Cloud Foundry, which provides outsourced, automated data center management. He has spoken at various conferences including JavaOne 2006/2007/2008, No Fluff Just Stuff Java Symposiums, Colorado Software Summit, SD West, The Spring Experience, SpringOne, and Javapolis as well as Java user groups. Chris holds a computer science degree from the Cambridge University in England and lives in Oakland, CA where he runs the local Java User Group. Website and blog:

    Lisa Rutherford, President, Twofish. An experienced entrepreneur and investor, Lisa has actively advised over a dozen start-ups in the digital media space over the course of her career, having worked with several venture capital firms in emerging high-tech areas. Notably, she oversaw the gaming and simulation investment practice at In-Q-Tel, the venture capital arm of the CIA, including the firm's interests in @Last Software (acq: GOOG) and Destineer. Lisa earned a BA from Penn State University, an MA from the University of Chicago, and an MBA from Stanford University, where she was an Associate Research Fellow at the Hoover Institute. 

    Praful Shah, Vice President, Strategy, Ringcentral, Inc. Praful Shah brings over 20 years of experience in the software and internet industry with major technology companies. Prior to joining RingCentral, Mr. Shah was at WebEx for 10 years, since its founding days until its acquisition by Cisco for $3.2 Billion in 2007. At WebEx Mr. Shah held various executive management positions including Vice President of Strategic Communications, Online Products, Product Marketing and Business Development. Prior to WebEx, he was at Oracle as Senior Director of Marketing for Internet Products and Database Products Divisions. Before Oracle, Mr. Shah was at Tandem Computers where he held senior level positions in product marketing and performance engineering. Mr. Shah holds a B.S. in Electrical Engineering from Manipal Institute of Technology - India, and a M.S. in Computer Science from Pennsylvania State University.

    Clara Shih, Director, Social Networking Alliances & Product Strategy, Clara Shih joined (NYSE:CRM) in 2006 and is responsible for Social Networking Alliances & Product Strategy, including the company's formal partnership with Facebook. Previously, she was the product line director of AppExchange,'s online business applications marketplace, for which she led the development of the Checkout payment services for partner applications.

    Independently, Clara is the creator of Faceconnector, the first business application on Facebook. Faceconnector integrates Facebook profiles and friend data into Salesforce CRM. Clara is also the author of a new book, The Facebook Era (Prentice Hall), about how online social networks like Facebook and Twitter are changing people's behavior, expectations, and relationships - both with one another and with companies - and what that means for sales and marketing. The book has been featured in the New York Times, Industry Standard, CRM Magazine, and others. Clara is a frequently invited speaker on social media at global conferences including Web 2.0 Expo, Enterprise 2.0, Toronto TechWeek, and Social Ad Summit. Clara has held positions at Google and Microsoft, and has degrees in computer science, economics, and internet studies from Stanford and Oxford. She blogs at and Twitters as @clarashih.

    Brad Smith, Founder, Lift Software. Brad Smith is a 12-year tech industry veteran based in San Francisco.  For the past 24 months Brad has been focusing his energies on the emerging market for iPhone applications.  He is a co-founder of Lift, an early stage iPhone Application company that is creating mobile solutions for ground transportation.  Additionally, Brad markets himself as an independent iPhone developer, trainer, and consultant.  Currently assisting companies with all aspects of their iPhone Application initiatives, he has successfully brought several apps to Apple’s App Store, including HearPlanet, which has been selected by Apple as being “new and noteworthy.”  Brad also has led several weekend seminars where he has trained developers in the art of iPhone SDK programming.

    James Staten, Principal Analyst, Forrester Research. James advises IT Infrastructure & Operations professionals on the transformation of the server and data center into more efficient, business-focused ecosystems. He is an expert on cloud computing, IT infrastructure consolidation, data center futures, x86 servers, server infrastructures, and application-specific infrastructure solutions.

    James has 12 years of experience in product marketing and strategy positions for infrastructure providers, including Sun Microsystems and Azul Systems, and as a system integrator. He has four previous years experience as an analyst and a background in high-tech journalism.

    He is a frequent speaker at industry, corporate, educational, and Wall Street events and has guest lectured at leading business schools.

    Working out of Forrester's Foster City, Calif. office, James holds a master's degree from the Annenberg School of Communications at the University of Southern California and a bachelor's degree from the University of North Texas.

    Jon Teo, VP, Benchmark. Jonathan Teo has spent his career helping companies build distributed engineering organizations that enable technical teams and infrastructure to expand and scale globally.

    Most recently he served as Engineering PM in the Search Properties and Enterprise Products groups at   Google, and he was an early member of its Strategy and Business Operations team. In both roles he created highly leveraged research and product organizations in countries around the world that enabled the company to adjust to changing strategic needs and foster greater efficiencies. He focuses primarily on investments in open source software and enterprise computing infrastructure.

    Prior to joining Google, he worked at   Bain & Company, helping a Fortune 100 client optimize and grow its technical support organization. He also served as a consultant to   Intuit,   Electronic Arts  and other technology companies, spent two years in the Republic of Singapore Air Force and was a founding member of a software development group focused on developing security protocols and analyzers. He currently holds patented work in the area of link layer security.

    Bruno Terkaly, Developer Evangelist, Microsoft. Bruno Terkaly a Developer Evangelist for Microsoft covering northern California. He has been a presenter and instructor in 10 countries, including Asia, Canada, Latin America, Europe as well as cities too numerous to list throughout the US. Bruno is an expert at finding fast food at airports and navigating his way to the Car Rental agencies, as well as always requesting the aisle seat on airplanes. Previously, Bruno also has experience as a Rapid Response Engineer at Microsoft where he helped Premier Customers with Advanced Debugging techniques and performing overnight, emergency fixes to production systems under massive pressure. Bruno has coded in many languages, SDK, Frameworks, and operating systems, including DOS, Linux, UNIX, and of course, Windows. Bruno still find times to use VI as his editor when he isn’t coding in Visual Studio.

    Parker Thompson, Senior Engineer, Pivotal Labs. At Pivotal Labs Parker has been working with startups on and off the cloud for three years, launching dozens of products in the consumer internet space. Prior to Pivotal he was cofounder and CTO of a local-social software company PlaceSite, and is an almumi of the Internet Archive where he built software to manage the Archive's digital media collections.

    Jason van Zyl, Founder and CTO, Sonatype. Jason is the founder and CTO of Sonatype, the Maven company, and founder of the Apache Maven project, the Plexus IoC framework, and the Apache Velocity project. Jason currently serves on the Apache Maven Project Management Committee. He has been involved with the Apache Software Foundation (ASF) for seven years, helped to found Codehaus, a well-respected incubation facility for open source community projects, and is a frequent speaker at many major software conferences, including JavaOne, EclipseCon, EmergingTech, and ApacheCon.

    Chris Yeh, VP Enterprise Marketing, PBWiki. Chris Yeh has been building Internet businesses since 1995. He is the VP Enterprise Marketing for PBwiki, the world's leading provider of hosted collaboration solutions. PBwiki serves over 50,000 businesses, including 1/3 of the Fortune 500.

    Previously, he was the first investor in and interim CEO of Ustream.TV, which provides an open and distributable platform for live interactive online video. He also helped start numerous other companies, including Symphoniq Corporation, TargetFirst, and Juno Online Services and FarSight Financial Services (divisions of D. E. Shaw & Co., L.P.).

    Chris is an active angel investor and advisor to a wide array of startups ranging from network equipment makers to vertical search engines. He is also the founder and Chairman of the Harvard Business School Technology Alumni Association (HBS Tech:, the co-chair of SD Forum's Startup SIG (, and the author of the popular blogs, Adventures in Capitalism (, and Ask The Harvard MBA (

    Chris earned two degrees from Stanford University and an MBA from Harvard Business School, where he was named a Baker Scholar.

    John Yin, VP of Product Development & Management, Zannel. John Yin is the VP of Product Development & Management at Zannel.  He was formerly Executive Producer at Infospace Game Studios where he was responsible for design and production of  mobile games and application for thousands of handset models on major carriers across the US and Europe.  Prior to Infospace, John ran and operated his own profitable mobile game studio producing and publishing games to the global market.  John also has a strong entrepreneurial background co-founding and serving as head of product for two venture backed startups.  John has over 15 years of experience developing consumer web products and mobile products.  John holds as Master in Computer Science from Stanford University and an Electrical Engineering & Computer Science B.S. from U.C. Berkeley.



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