• Semantic Technologies Seminar Wednesday, April 21, 2004 - 08:30AM to 01:00PM
    PARC-George E. Pake Auditorium
    3333 Coyote Hill Road
    Palo Alto, CA
    Software Architecture and Platform

Semantic Technologies Seminar



  • Semantic-Based Protocols, Technologies, and Approaches 

    Pre-registration for this event is closed.
    Please register at the door.


    Event Co-Host

    TopQuadrant,AlwaysOn Network , Enterprise Architect


    Program Overview

    While semantics-based technologies and approaches may be new to many people, the ideas behind them are firmly grounded in established concepts of information theory and software practices and intersect with a number of existing technology domains including the World Wide Web, search, content management, enterprise integration, database management, web services, and web applications. The ramifications are profound and touch on both consumer and enterprise uses.

    Earlier this year, the World Wide Web Consortium released the Resource Description Framework (RDF) and the OWL Web Ontology Language (OWL) as W3C Recommendations. This announcement is the final step in the W3C approval process and an important milestone ushering in the era of semantic computing. Even in the short period since the announcements, these protocols have quickly moved from the research world into commercial use. FOAF (Friend-of-a-Friend) and RSS (Real Simple Syndication), both based on RDF constructs, are quickly finding use by hundreds of thousands of users on the web and in the blogosphere.

    To address the impact of these protocols and technologies, SDForum, TopQuadrant, Enterprise Architect magazine, and Always-On Network have banded together to bring an impressive group of thought leaders and practitioners together to address the underlying protocols and enabling technologies, the approaches and applications in use today, and the enterprising directions just a few years out.

    By the end of this seminar, you will be rethinking both the maturity level of the Web and the role of middleware within the enterprise. Many of you may also leave envisioning new business and consumer applications and start-up opportunities.



    Dean Allemang (bio), Senior Consultant - TopQuadrant

    Ramanathan V. Guha , Research Staff Member- IBM Almaden

    Ralph Hodgson (bio), Co-Founder and Executive Partner - TopQuadrant

    Dave Hollander (bio), Chief Technology Officer Contivo

    David Marks (bio), CEO Loomia

    Dave McComb (bio), President- Semantic Arts, Inc.

    Deborah McGuinness (bio), Associate Director and Senior Research Scientist - Knowledge Systems Laboratory Stanford University 

    Peter Norvig (bio), Director of Search Quality, Google Google

    Jeff Pollock (bio), Vice President Technology - Network Inference

    Scott Rafer (bio), CEO and President - Feedster

    Nova Spivack (bio), CEO and President- RadarNetworks

    Sharon Wienbar (bio), Director - BA Venture Partners



    Ken Fromm (bio)

    Tony Perkins (bio), Creator and Editor In Chief - AlwaysOn Network


    Speaker Bios


    Dean Allemang

    As a Senior Consultant at TopQuadrant, Dean specializes in developing business cases for semantic technologies. In 1996, he became co-founder and VP of Customer Engineering of Synquiry technologies, one of the first Semantic Technology companies in the US. He is co-chair of the International Semantic Web Conference Industrial Track, and has filed two patents related to semantic web technology. Dean combines a strong formal background (having completed a MSc in Mathematics, University of Cambridge as a Marshall Scholar and PhD in Computer Science as a NSF Fellow at the Ohio State University) with years of experience applying knowlege-based technologies to real business problems.


    Ralph Hodgson

    Ralph Hodgson co-founded TopQuadrant in 2001 as the first US consulting company devoted to Semantic Technology. Prior to TopQuadrant he helped IBM Global Services create its Object Technology Practice. Ralph was a method architect and author of IBM's Object Technology consulting methods. He was also a founding member and an Executive Consultant in the first Java and Emerging Technology practice in IBM and, later, in the Portal practice. In the standards arena, he represented IBM on XBRL. Mr. Hodgson is a recognized thought leader in the object technology and methodology communities. Prior to IBM, he was the founder and Technology Director for the European subsidiaries of a CASE company, IDE. He has held executive positions in a Process Control and Instrumentation group, Eurotherm International and started his career with Hewlett-Packard as an R&D engineer. Ralph graduated with honors from Northumbria University with a degree in Physical Electronics. He is a published author, with some 30 papers and 6 chapters of books and a frequent speaker at international software engineering conferences. He is a co-author (with Jeff Pollock)of an upcoming book entitled "Semantic Interoperability" to be published by Wiley Computer Publishing, Spring, 2004.


    Dave Hollander

    Dave, a co-inventor of XML, leads the technical direction for Contivo's integration and metadata management products, and previously co-chaired both the W3C Web Service Architecture Working Group and the XML Schema Working Group. Dave is a co-author of W3C Specification Namespaces in XML, co-author of a book titled XML Applications and technical editor for books on XML Architecture, Web Services, XML Schemas and Semantics in Business Systems. He formerly held senior technology positions at Hewlett Packard, where he was chief architect of Hewlett-Packard.COM, CommerceNet, and Bell Laboratories. Dave graduated with honors from Michigan Technological University.


    Ken Fromm

    Ken Fromm is an independent advisor and consultant to several web application and semantic-based startup companies. He has a 15-year history working with edge processes and technologies including semantics-based technologies, object-oriented software, web-based technologies, display languages, and interaction design and rapid development processes. From 2000 until early 2003, Mr. Fromm was Director of Business Services at Modulant Solutions, a semantics-based technology provider. Prior to Modulant, Mr. Fromm was a co-founder of Vivid Studios, an early and highly influential company in the web development and e-services sector. Mr. Fromm was an integral part of Vivid’s growth and development from its start in 1991 until its sale to Modem Media in 2000. He has published four books on computer topics one of which, Multimedia Demystified, served as the foundational basis for modern interactive development. He has also published numerous online articles on government/business technology intersects.


    David Marks

    David Marks is CEO of Loomia, Inc., a developer of a FoaF-based component stack for personal and organizational identity and relationship management for use within the web and the enterprise. An advocate of standard-based approaches to sharing information, David has led technical teams and developed strategic software solutions for over 10 years. Most recently, David was responsible for directing implementation of community and fundraising tools for the Kucinich for President Campaign. Previously, David was a founding member, Architect and Product Manager of Modulant Solutions, a Semantic Integration firm. David has also created technical solutions for Fortune 500 companies as a Principal Engineer at vivid studios, which was acquired by Modem Media in 2000. David has a BS in Computer Science from the University of Massachusetts at Amherst, and is a recreational pilot.


    Dave McComb

    Dave McComb is the President of Semantic Arts, Inc., a consulting company specializing in helping clients plan and implement modern software infrastructures and migrate to Service Oriented Architectures. He has 27 years of experience in designing, building, and managing enterprise level applications. He was with Andersen Consulting (Accenture) for 13 years, during which time he managed a dozen successful enterprise application projects for companies including Georgia Pacific, US West, US Geological Survey, Bougainville Copper, Wildish Construction and Martin Marietta. In the ensuing 14 years he led consulting and development projects involving leading edge technology and various eBusiness initiatives for BSW Architects (and their client Wal-Mart), Dimension Lumber, MicroPlanning, Amgen, Velocity.com, Dean Medical Center, World Minerals, CommerceOne, and the Washington State Department of Labor and Industries. For the last ten years, he has been applying semantic modeling to the design of application systems.

    He has a BS and MBA from Portland State University.

    Dave is the author of Semantics in Business Systems, published in 2003 by Morgan Kaufmann, and a frequent lecturer, seminar presenter and magazine contributor.


    Deborah McGuinness

    Deborah McGuinness is the associate director and senior research scientist of the Knowledge Systems Laboratory at Stanford University. She has been working in knowledge representation and reasoning environments for ontology creation and maintenance for over 20 years. She has built and deployed numerous ontology environments and ontology applications, including some that have been in continuous use for over a decade at AT&T and Lucent. She is the co-editor of the W3C Recommendation Ontology Markup Language (OWL) and co-author of the predecessor languages: the DARPA agent markup language (DAML+OIL), OIL, and CLASSIC. She leads the Stanford Explanation and Ontology Evolution Environment efforts. She has published over 100 papers and has authored granted patents in knowledge based systems, ontology environments, configuration, and search technology.

    Deborah's consulting business helps companies plan, develop, deploy, and maintain semantic web applications. Some areas of recent work include: ontology environments, search, eCommerce, eHealth, configuration, and supply chain management. She is on the advisory board for Network Inference, Sandpiper Software, and Buildfolio, and recently advised Applied Semantics and Guru Worldwide prior to their acquisitions. their acquisitions . Deborah is program chair for the 2004 American Association for Artificial Intelligence conference and she is on the steering board for some other academic organizations including the international organization for description logics(DL), the Semantic Web Science Foundation, Ontology.org, the international organization for knowledge representation and reasoning(KR inc.), and the international conference on conceptual structures(ICCS). Deborah received her Bachelors degree in math and computer science from Duke University, her Masters degree in computer science from Berkeley, and her Ph.D. from Rutgers University.


    Peter Norvig

    Peter Norvig is the Director of Search Quality at Google Inc.. He is a Fellow and Councilor of the American Association for Artificial Intelligence and co-author of Artificial Intelligence: A Modern Approach, the leading textbook in the field. Previously he was head of the Computational Sciences Division at NASA Ames Research Center, where he oversaw a staff of 200 scientists performing NASA's research and development in autonomy and robotics, automated software engineering and data analysis, neuro-engineering, collaborative systems research, and simulation-based decision-making. Before that he was Chief Scientist at Junglee, where he helped develop one of the first Internet comparison shopping service; Chief designer at Harlequin Inc; and Senior Scientist at Sun Microsystems Laboratories.

    Dr. Norvig received a B.S. in Applied Mathematics from Brown University and a Ph.D. in Computer Science from the University of California at Berkeley. He has been a Professor at the University of Southern California and a Research Faculty Member at Berkeley. He has over fifty publications in various areas of Computer Science, concentrating on Artificial Intelligence, Natural Language Processing and Software Engineering including the books Paradigms of AI Programming: Case Studies in Common Lisp, Verbmobil: A Translation System for Face-to-Face Dialog, and Intelligent Help Systems for UNIX.


    Tony Perkins

    Tony Perkins, Creator and Editor In Chief, AlwaysOn

    Tony is a pioneering media entrepreneur and a prominent opinion leader in the technology business and investment editorial world. Tony earned this distinction as the creator and editor in chief of Red Herring, which he founded in 1993, and the AlwaysOn network, his current venture.

    Even as Red Herring's revenues were soaring along with the rest of the technology sector’s, Tony co-wrote The Internet Bubble: Inside the Overvalued World of High-Tech Stocks (HarperBusiness, 1999), a book that foretold the dot-com bust and warned investors to get out quick. The Internet Bubble became an international bestseller; a sequel was published in 2001.

    Now Tony has launched a new media brand: AlwaysOn (www.alwayson-network.com), a highly interactive online network for technology insiders.

    With both Red Herring and AlwaysOn, his mission has always been to deliver the brightest thinking, the best analysis, and the most focused reporting and research for the benefit of entrepreneurs and investors around the globe.

    Tony continues to chronicle the technology world in a regular column for the Wall Street Journal and as a television commentator for MSNBC's "Hardball with Chris Matthews,” CNN, CNBC, BBC, and Bloomberg Television. His prolific editorial output consistently lands him on the list of top ten technology business journalists by AdWeek's Technology Marketing magazine.

    Tony’s public activities include serving on President George W. Bush's Information Technology Advisory Council. He cofounded and chaired Silicon Valley's premier business and technology forum, the Churchill Club in Palo Alto, California. Prior to launching Red Herring and AlwaysOn, Tony was founder and CEO of Upside Publishing and vice president of business development at Silicon Valley Bank.


    Jeff Pollock

    Mr. Pollock is a technology leader and author of "Adaptive Information: Improving Business Through Semantic Interoperability, Grid Computing, and Enterprise Integration." As VP of Technology at Network Inference, Mr. Pollock is responsible for product strategy and delivering the next-generation vision of semantics-based enterprise software. Previously, as Chief Technology Officer of Modulant, he delivered one of the industry’s first market-ready semantic integration middleware platforms in 2001. Throughout his career, he has architected, designed, and built application server/middleware solutions for Fortune 500 and US Government clients. Prior to Modulant, Mr. Pollock was a Principal Engineer with Modem Media and Senior Architect with Ernst & Young’s Center for Technology Enablement. He is also a frequent speaker at industry conferences, author for industry journals, active member of W3C and OASIS, and engineering instructor with University of California at Berkeley’s Extension on the subjects of Object-Oriented systems, software development process and software systems architecture.


    Scott Rafer

    Scott Rafer is CEO and President of Feedster. Feedster is the quickly growing search engine that continuously gathers over 560,000 news, e-commerce, social network, and weblog feeds. Before Feedster, Rafer co-founded WiFinder, the World's Largest Hotspot Directory; Fresher Information, a provider of immediate content indexing technology; and FotoNation, a creator of connected photography solutions.

    Prior to his adventures in Silicon Valley, Rafer led the Internet products group at Kodak Hollywood, and worked in investment banking at Needham & Company. He graduated from the Jerome Fisher Program in Management & Technology at the University of Pennsylvania. Rafer's almost daily thoughts can be found at License-Exempt Soweto [http://www.rafer.net/] and his Open Spectrum reform efforts at FCCster.org.


    Nova Spivack

    Nova Spivack is CEO and President, of RadarNetworks, a software company pioneering the the next layer of the Internet -- the Semantic Web. In 1994, Nova co-founded EarthWeb, one of the first Internet ventures in the world. In 1998 he helped lead EarthWeb to successfully launch the Internet industry’s first business-to-business IPO, an event many believe re-opened the market for technology IPOs during that slow period. The grandson of management guru Peter F. Drucker, Nova brings a lifelong heritage in strategic planning and innovation as well as more than 15 years of hands-on technical, marketing and management experience on the cutting-edges of emerging science, technology and new media. Nova has worked in areas such as supercomputing, artificial intelligence, desktop software, groupware, information services, print and television media, CD ROMs, the Internet and online services, interactive TV, scientific research and development, and early-stage technology venture capital.


    Sharon Wienbar

    Sharon joined BA Venture Partners with over 15 years experience leading strategy, marketing and product management organizations in software and other technology industries. At BAVP, Sharon works with enterprise software and Internet infrastructure and services companies addressing high value business issues. Sharon sits on the board of Bellamax, Biz360, FaceTime and Teros and works with BAVP's investments in PlaceWare and OuterBay Technologies. Prior to joining BA Venture Partners, Sharon led marketing at Critical Path and Amplitude Software and was responsible for driving product/service and business integration strategies for a series of acquisitions which led to growth from $16M to over $140M revenue in one year. Before Amplitude, Sharon led Adobe Systems' entry into and growth in a number of segments, including enterprise applications, web commerce, and Asian markets. Prior to Adobe, Sharon practiced strategy consulting at Bain & Company focused on technology and healthcare. Sharon holds both a BA and MA in Engineering from Harvard University, and an MBA from the Stanford Graduate School of Business.


    Event Logistics


    PARC-George E. Pake Auditorium

    3333 Coyote Hill Road

    Palo Alto, CA


    8:00am-8:30am Registration

    8:30am-8:40am Welcome

    8:40am-9:30am Keynote

    9:30am-10:15am Semantic Technologies Right Now

    10:15am-10:30am Break

    10:30am-11:30am Panel: Semantic Interoperability

    11:30am-12:00pm Semantic Understanding

    12:00pm-1:00pm Panel: Why you should be looking at Semantic Technologies today



    Pre-Registered Cost*

    $25 to SDForum members

    $35 Non-members

    *at the door add $10 to member and non-member prices

    Pre-registration for this event is closed.
    Please register at the door.

    To register by phone, call (408) 494-8378.

    To register on-line, visit the link below.