SOLD OUT! Software Licensing: How to Negotiate for Success



  • This seminar is sold out. Our apologies, but no walk in registration is available.

    Sold Out! This seminar is full. No walk in registration available.


    Barbara Zuckerwise,(bio), Founder, BZillion Consulting Group

    How do you get the best deal for your company when agreements come up for renewal, or your business needs to find new technology partners? Early stage companies develop products with the intent of licensing, and often find that first customers have onerous requirements –exclusivity, rights to source code, ownership, etc.

    Understanding how the elements of a software-licensing deal impact your business is essential to crafting a winning strategy and executing successful deals. Join us to gain an in-depth knowledge of the myriad of options available to satisfy a customer’s needs and how to structure the deal to get it signed.

    Topics covered will include:

    • The spectrum of deal types available to your business
    • Negotiating tools and techniques
    • Special considerations for software licensing
    • Items which effect the structure of your deal: Ownership v. a License, Source v. Object code, Exclusive v. Non-exclusive, Warranty v. Maintenance, To Escrow or not to Escrow?
    • Risk reduction
    • Acquisition v. distribution

    Benefit from the expertise of an executive with more than 15 years of experience in negotiating and closing technology partnerships. This seminar will be highly interactive, so come prepared to discuss the issues you face.

    Speaker Bio

    Anchor Barbara Zuckerwise,Founder, BZillion Consulting Group


    Barbara Zuckerwise is the founder of BZillion Consulting Group, a consulting practice focused on maximizing revenue and profit through world class negotiation and strategy development. Barbara was VP, Business Development for a division of Excite@Home, and Director of Business Development for Motorola's Semiconductor Product Sector. As an internal consultant to business unit leaders in the U.S. and Europe, she set the strategy for, negotiated, and closed strategic partnerships with technology providers and customers. She is recognized for her negotiation-driven results, generating multi-$B in revenue and multi-$M in margin. As Senior Product Manager for NCR Corporation, she grew a $10M product program by 35% year over year, and was instrumental in the launch of a software start-up division. After a recent executive speaking engagement, organizers received feedback that Barbara’s session provided the ‘gems of the conference’. Barbara holds a M.S. in Management Information Systems, a M.Ed. in Special Education and a B.S. in Deaf Education with High Honors.


    8:30am-9:00am Registration/Networking/Continental breakfast
    9:00am-11:30am Seminar


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Cost (Continental Breakfast included)
    $30 SDForum Members
    $60 Non-Members

    Pre-registration unavailable. This seminar is full. No walk in registration available.