• SF: Channel Strategies that Produce Quick Results Tuesday, July 23, 2002 - 08:30AM
    Women's Technology Cluster* The first high tech incubator focused on women entrepreneurs.
    1207 Indiana Street, Suite 4
    San Francisco, CA
    Software Architecture and Platform

SF: Channel Strategies that Produce Quick Results



  • Channel strategies are mission critical, yet require a coordinated effort to produce real results. Find out how to implement successful multi-channel go-to-market strategies, while avoiding the deadly channel conflict that can trip you up.

    Register now for this event



    Stephanie Piche, (Bio), CEO/President, Key Practices, Inc.

    To be successful in today's competitive marketplace, companies need to develop coordinated multi-channel go-to-market strategies that produce demonstrable results. Demanded by customers, yet challenging to implement, multi-channel sales and marketing requires a systematic process.

    Does your business model allow for the challenges of investing in new channels, changing business processes and managing potential channel conflict? In this seminar, you will learn what it takes to develop refined customer and product segmentation that will enable marketing campaigns to provide results based on demand generation metrics, lead-to-close ratios, revenue attribution, and overall profitability.

    Stephanie will walk you through developing a channel strategy that will help you:

    • Identify and prioritize market opportunities (by customer, product, geography and channel)
    • Optimize market coverage strategies
    • Improve productivity and performance of traditional sales marketing channels
    • Build, scale and integrate new sales and marketing channels
    • Manage change in processes, people and systems

    Speaker Bio


    Stephanie Piche, Key Practicese, Inc.

    Stephanie has seventeen years experience in bringing new products to market for large and small technology companies. She has won many awards for her leadership and sales performances and currently works with companies helping them create strategies to bring their products to market through direct and indirect sales and creative marketing efforts.

    Stephanie currently leads a team of marketing and sales experts at Key Practices. Key Practices offers marketing strategy and implementation consulting that produces results for technology companies in the area of closed-loop sales and marketing programs. Key Practices, Inc. has developed two divisions that focus on specialty marketing areas. Savoir-faire Consulting focuses on Event Marketing and Management, specifically working with companies in the planning and management of seminars, tradeshows, customer appreciation meetings, sales meetings, product launches and media events. The newest division is eComDesigners, focusing on eMarketing business, including the development of eCommerce solutions.

    Having worked for Fortune 500 companies as well as early stage and startup companies, her team understands what it takes to quickly penetrate a market today, developing new leads and building up a pipeline for increased, sustainable sales for their client companies. Key Practices also provides marketing support to their clients from go-to-market strategies to developing value-proposition/ROI tools so you can close business faster.

    Event Logistics


    8:30am-9:00am Registration/Networking/Continental breakfast

    9:00am-11:30am Interactive Seminar plus Q&A


    Women's Technology Cluster*

    The first high tech incubator focused on women entrepreneurs.

    1207 Indiana Street, Suite 4

    San Francisco, CA

    *Open to both men and women


    Cost (Continental Breakfast included)

    $30 SDForum and SVASE Members

    $60 Non-Members

    To register by phone or use a coupon, please call (408) 494-8378.

    To register on-line, please visit the link below.