• Key Trends in Software Licensing Thursday, September 21, 2006 - 08:30AM to 12:00PM
    Fenwick & West
    801 Castro Street
    Mountain View, CA
    Software Architecture and Platform

Key Trends in Software Licensing



  • Enterprise Agreements Open Source.... SaaS...... Event Co-Sponsor ITAA Logo Key Note Speaker:Ray Wang, Senior Analyst, Forrester Forrester primary research studies reveal what kinds of software contracts buyers prefer. Forrester's recent software licensing Business Technographics® survey examines trends in packaged applications, desktop productivity, platform, infrastructure, Web applications, security, and backup software. Among the IT decision-makers surveyed, the gap between what enterprises seek in licensing and what vendors are offering continues to grow. Key trends show a pervasive shift away from named-user models, a propensity toward "all-you-can-drink" models, and rising interest in virtualization technologies, which will ultimately lead to a reshift in interest in utility or usage-based pricing. Financing options are the newest front in the vendor war for a greater share of the IT budget. Recent Forrester research confirms that more and more enterprises of all sizes continue to evaluate software-as-a-service (SaaS) to defer capital outlays and infrastructure costs. In response, many on-premise software companies are using financing to make the purchasing options appear more attractive. These vendors not only offer a variety of flexible payment programs through direct and partner channels but also offer to consolidate IT spending through program extensions that include the bundling of professional services, training, and in some cases, other parts of the technology stack that the vendor provides. Approach these financing options with the same rigor and due diligence as any software negotiation. Ray Wang will take 15 minutes of Q & A from the floor. Panel One: Licensing Agreements for Buyers and for Sellers Christopher Howden, Director of Buying and Pricing Programs, Novell How Novell is transitioning to Open Source Model Agreements Stephen Gillespie, Attorney at Law, Fenwick & West Successful Enterprise Contract Negotiations for Lasting Relationships Ken Boasso, Principal, Keychain Logic Mutual and Reciprocal Terms & Conditions for SaaS Contracts Q&A Panel Two: SaaS Examples Steve Lucas, VP, Business Objects How We’re Adding Online Services to a Traditional SW Business Model David Schellhase, General Counsel, salesforce.com Our SaaS Platform, Contracts & Ecosystem Katherine Jones, VP Marketing, NetSuite The Double Whammy: Integrated ERP + SaaS Chris Kenney, VP, Avolent Why our Start-up is switching from the License-Maintenance Model Q&A Closing Remarks


    8:00 am - 8:30 am Continental Breakfast & Networking
    Opening Remarks, Norma Schroder, ITAA moderator
    8:30 am - 9:30 am Keynote Presentation:
    Ray Wang, Senior Analyst, Forrester

    9:30 am - 10:30 am Panel One: Licensing Agreements for Buyers and for Sellers
    10:30 am - 10:45 am Break
    10:45 am - 12:00 pm Panel Two: SaaS Examples


    Event Logistics


    Fenwick & West
    801 Castro Street
    Mountain View, CA

    $20 SDForum Members
    $30 Non-members
    $40 at the door