EB SIG: Making Your Investment Perform
How to Create a Successful eBusiness
Clive Frederick, Solutions Architect Visual Insights
Thelen Reid & Priest Multipurpose Room
101 Second Street, Second Floor
San Francisco, CA 94105
Space for the E-Business SIG meeting is provided by Thelen Reid & Priest, LLP
7:00-9:00pm presentation and discussion
$10 for Non-SDF Members, No charge for Members
This presentation will focus on how companies can gain greater insight into customer behaviour on their Website and the crucial factors for creating a successful eBusiness.
In the self-service economy the Website is becoming a key customer interaction point and it is therefore critical to understand and manage activity.
Innovative companies are driving eBusiness demand through integrated marketing programs. They immediately seize new opportunities ahead of the competition and leverage the Web to gain optimal operating efficiency. But who's really in the driver's seat? The customer. More than ever, companies must embrace a unified view of their eBusiness customers. This means being completely 'visitor-centric', getting to know their changing behavior, shifting demographics and sometimes-fickle loyalties. Only then can businesses tailor Web promotions, optimize product mixes and segment merchandising strategies.
Understanding eBusiness performance is more than just a numbers game. The information Website operators need for this analysis is right at their fingertips - the wealth of 'clickstream' data available on how customers search, navigate, traverse, and purchase-or fail to purchase-on Websites grows every day. However, the problem has been how to make sense of the tidal wave of Web-related information pouring into company databases.
Clive Frederick, Solutions Architect
Mr. Frederick has been a Senior Manager, and Engineer in the Bay Area for almost 10 years. He has previously worked with such companies as Fujitsu, Netscape, ICL, and AST in a number of roles, and has obtained a deep understanding of Groupware and Web technologies from both a business and technical prospective. He views technology as a tool to achieve business goals, and takes a practical approach to leveraging emerging technologies to increase revenue, reduce costs, improve customer satisfaction, and accelerate cash flow.