ASP SIG: ASP Business Designs
...what works and what doesn't .
Brick Carley, Business Development Executive - IBM
IBM Solution Partnership Center
2929 Campus Drive, 2nd Floor
San Mateo, CA 94105
7:00-9:00pm presentation and discussion
$10 for non-SDForum Members
No charge for SDForum members and students with ID
IBM, and Mercer Consulting have joined forces and created a business workshop discussing the real profit zones for the ASP model. This is normally offered to partners going through IBM's ASP Prime Program but Brick will present a subset of this valuable workshop for us, discussing the nine distinct business models and which have better profitability than others.
"The ASP marketplace is in the midst of explosive growth. But many firms have jumped in with little thought to strategy and business design, and thus dim their prospects for success." Mercer Consulting.
Don't be one of them! Join us and find out where the design breaks are and what are the key success factors for each business design archetype.
"Understanding each of these business-design archetypes-- identifying how component parts fit together to drive profitability, sustainability and shareholder value-- is critical to unlocking the value-creation potential of the ASP Marketplace". Mercer Consulting.
This will be a valuable session and one not to miss!
Brick Carley is a Business Development Executive with IBM's Net Generation Business Group, focusing on Application Service Providers. Brick has over 25 years of management, business development and marketing experience in the technology industry with IBM, CSI and Portal Technology.