Mobile SIG: Digital Media Advertising
Meet the presenting executives from around the nation.
The convergence of Digital Media and the Advertising is in play.., This meeting will focus on IP communications advertising, We will identify the industries eco-system.. We will share a horizontal and vertical outlook; opportunities, risks, design, measurement, social networks, privacy, reporting, ROAS, video, and even branding.
We will also be analyzing the momentum towards open technology architecture and its marketplace influences.
1) KPMG – Industry overview, case studies and primary research
2) Alcatel Lucent – Software Development Open API and Advertising engine architecture
3) MixMobi – Ad & SNS Campaign Management for the SME & Agencies (company overview and presentation topic below)
6:30-7:00 p.m. Registration / Networking
7:00-7:45 p.m. KPMG ‘state of the nation’
7:45-8:15 p.m. Alcatel Lucent
8:15-8:30 p.m. MixMobi
830-9:00 p.m. Open Q & A to all entities