Mobile Internet SIG: Mobile User Experience



  • The Monthly Meeting of the Mobile Internet SIG: NOTE NEW LOCATION THIS MONTH!

    Mobile User Experience – FrogDesign/Alltel Celltop and Perspective from ACCESS

    The recent launch of the Apple iPhone once again highlighted the importance of a great user experience on the mobile device.  While the iPhone itself was extensively covered by both the mainstream and the technology press, we would like to discuss other innovations in the space. 

    Sergei Krupenin from ACCESS, our host, will first present on ACCESS’s broad portfolio of products and unique insights into mobile technology trends based on experiences in Asia, Europe, and Americas.

    Deborah Johnson from FrogDesign will present on the ideation, design, development, and nascent success of the Alltel Celltop, the first widely deployed mobile widget platform that was released in January 2007. The patent pending Celltop has won numerous industry awards, including Best in Show at CTIA 2007 and the Technology Innovation Award at MeM '07. FrogDesign developed Celltop from idea to shipping as a standard application on multiple Alltel handsets in under a year and it is already producing measurable results. It's a great example of innovation and design driving adoption and revenue.


    Deborah Johnson, Technology Manager, FrogDesign
    Deborah leads the digital media technology team for frog’s San Francisco and Palo Alto studios, and defines the technical dimension of projects across mobile, desktop, web, and embedded domains, with implementation technologies including Flash, Java, Brew, .NET 3, DHTML, Silverlight, and Adobe AIR.  She is interested in the discovery and realization of design through technology, and facilitating the implementation of frog design solutions.  She has 9 years experience building software and web applications, across related disciplines of development, information architecture, software design, business analysis, and project management.  Prior to joining frog, she consulted with Fortune 500 companies including Accenture, PWC, ETrade, Novartis, and Washington Mutual on their definition of new systems, in both business analysis and user experience capacities. Previously, she directed operations for a security software company in Manila.  Deborah holds a BS in Computer Engineering from UC San Diego.

    Sergei Krupenin, Director of Business Development, ACCESS
    Sergei Krupenin is responsible for alliances and distribution relationships with third party ISVs, content providers, and hardware manufacturers. In his previous roles with the company, Sergei helped wireless operator clients of ACCESS in the Americas design and launch multimedia services, and had responsibilities covering handset software, infrastructure for data services, and content solutions. Sergei has managed the AmÉrica MÓvil account for ACCESS, overseeing the deployment of the wireless portal and of the content management solution for Telcel Mexico. Prior to joining ACCESS, Sergei co-founded Epitrope Corporation, a server software company and worked for Lucent Technologies as an engineer. Sergei holds a B.S. degree in Physics from MIT, an M.S. in Electrical Engineering and an M.S. in Management Sciences and Engineering from Stanford University.



    Event Logistics

    ACCESS Systems Americas, Inc.
    1188 East Arques Avenue
    Sunnyvale, CA 94085

    6:30-7:00 p.m. Registration / Networking
    7:00-7:15 p.m. ACCESS Welcome 
    7:15-7:45 p.m. Deborah Johnson, FrogDesign
    7:55-8:25 p.m. Gerhard Fasol, Mobile Strategy

    Price :

    15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

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