Mobile Internet SIG: Mobile Social Networking



  • The Monthly Meeting of the Mobile Internet



    Topic: Mobile Social Networking – Beyond Voice and SMS

    From 0 to 5 million pageviews 2 weeks into launch and 250,000 active subscribers after 5 months. This was recently achieved by a newly launched startup called BluePulse, attracting throngs of teens and early twenties to its mobile social networking application. Other startups in this space are seeing similar uptake. What is this new phenomenon? What are the social forces driving its frenetic growth? What are users looking for? And how do these companies make money?  

    We’ve invited three innovative companies with exciting mobile social networking applications to present their wares in this month’s meeting:

    -BluePulse, Ben Keighran, CEO
    -Tiny Pictures / Radar, John Poisson, CEO
    -Loopt, Evan Tana, Director of Marketing and Business Development

    The speakers will talk about their startup stories, trends in this space, and what is to come. Oh, and yes, there will be demos.


    Bluepulse / Ben Keighran
    Bluepulse is a privately-held company based in San Bruno, California with offices in Sydney, Australia and is the leader in enabling mobile internet applications and content on mobile phones. The company was founded in 2002 by mobile phone technologist and enthusiast Ben Keighran. Ben set out to develop a standard platform for publishing and consuming content on mobile and he has done that with the release in late 2006 of bluepulse 2.0. The bluepulse application works on Java MIPD1, MIDP2 and Symbian mobile phones on any data-enabled mobile networks, anywhere in the world.

    Tiny Pictures / John Poisson
    Mobile phones are the real personal computers: always-on always-with-you connections to the people in your life, and now they have cameras. And the cameraphone is not just more-convenient photography, it's a way to share and stay in touch. It's an evolution of the tools but a revolution in how we use them. What's missing is the software that enables it all, and that's what we've built. Radar is about using pictures to stay connected with the people you care about, and it's going to change the way you use your cameraphone.
    Loopt / Evan Tana

    Evan is responsible for marketing and business development initiatives at loopt, a Sequoia and NEA backed startup building a revolutionary social mapping service to change the way people use mobile phones to keep in touch with friends. Before loopt, Evan was a Product Manager at Digital Chocolate, one of the world's largest publishers of mobile games. Evan earned his B.S. and M.S. degrees at Stanford University in Management Science & Engineering.

    Any comments or requests, please contact the co-chairs:
    Joe Jasin:
    Yong Tian:
    Victor Shao:


    Event Logistics


    Accenture Technology Labs

    1661 Page Mill Rd

    Palo Alto, CA 94304


    6:30 PM Registration and Networking

    7:00 PM -8:40 PM Presentations



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

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