Workshop – Using Social Media to Build Your Personal Brand Presented by: Lance Ignon




    Using Social Media to Build Your Personal Brand
    Presented by: Lance Ignon 
    **Registration is Now Closed**

    Companies and politicians are using social media to build their brands. You can too.  This worshop will provide interactive guidance for how to prepare and execute a social media strategy to create your own personal brand – and how to avoid having others create one for you.  The session will also focus on how to use your personal brand to reach specific career objectives.

    The workshop will be led by Lance Ignon, head of the San Francisco office of Sitrick And Company, one of the nation’s most renowned strategic communications companies.  Sitrick is known as the company to call when one’s reputation or brand is under attack – and to restore a damaged reputation.

    Lance will walk session participants through a step-by-step program to:
    •    Assess participants’ current on-line profile;
    •    Review social media tools that do and don’t work for creating a personal brand;
    •    Build the elements of a personal brand and how to communicate them; and
    •    Identify key audiences and the means to reach them through new and old media.

    About the Speaker:
    Lance Ignon serves as head of the firm’s San Francisco/Bay Area office, where he has worked on a wide variety of cases involving crisis communications, litigation support, campaign support, restructurings, mergers and acquisitions and general reputation management. As a journalist, he served as a finance editor and reporter for Investor’s Business Daily, a business reporter for the Los Angeles Times, a foreign correspondent for Bloomberg Business News and The Economist Group and as the founding editor of an award-winning business newspaper, The Business Press. Prior to rejoining Sitrick in 2007, he served as Vice President, Corporate Affairs, for VaxGen, Inc., where as an executive officer he was responsible for corporate, government and financial communications as well as capital formation for this high-profile biotechnology company. Lance holds a Master’s from Columbia University’s Graduate School of Journalism.



    Thursday, November 12, 2009


    7:30am – 8:00am           Registration and Breakfast
    8:00am – 10:00am         Workshop

    White & Lee LLP
    541 Jefferson Ave #100

    $35 for non-members
    $25 for members
    $0 for Platinum Pass

    Registration is limited to 25 participants.