Sales and Marketing in a Start Up



  • How do you plan to sell a new product for a young company? Learn to define and understand your focus, target market and value proposition, and how to sell your product into a challenging marketplace.

    Sponsored by iPark Venture Campus


    Chuck DeVita, Growth Process Group

    What's different about today's economy? For one thing, VCs now require more certainty that a company is worthy of their investment dollars. Having a few satisfied customers is one way to set yourself apart from the crowd. To get there from the concept stage you must plan ahead.

    This seminar focuses on business planning with an emphasis on sales and marketing for a start-up. The company's mission, focus, target market, ideal customer characteristics, and value propositions need to be clear to build a winning company. To create a compelling value proposition for the customer, development of a "before and after" scenario is essential. After all that, you can define sales and marketing plans.

    Chuck DeVita will focus on the critical early-stage marketing and sales issues that you need to know to define or restructure your sales and marketing plan. In this seminar you will learn:

    • How to identify your target market
    • How to define your ideal customer characteristics
    • What a clear value proposition is based on the customer's perspective
    • How to develop financial models, including top-down revenue models as well as sales and marketing expense models

    Event Logistics


    6:30-7:00pm Registration/Networking/Light Snacks & Refreshments
    7:00-9:00pm Interactive Seminar


    iPark Venture Campus
    3003 North First Street
    San Jose, CA 95134


    Seminar Track

    Sales & Marketing; Startup Stage Businesses


    Cost (Light snacks & soda included)
    $30 SDForum Members
    $60 Non-Members

    Pre-registration unavailable. Please register at the door.