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Sales & Marketing Conference, Day 2

REGISTRATIONPriceQuantity
$139.00
$99.00

Description

  • As a founder, executive, or member of the sales & marketing team, you need to be equipped with timely and thorough information on the development and implementation of marketing and sales strategies. Come learn strategies to tackle sales team development and revenue growth.

    Register now for this event

    There's no doubt about it. In today's environment, you need customers. A growing technology company needs a solid marketing strategy, a clear and consistent message and a focused sales approach that delivers orders in the market segment you want to dominate. The benefits are strong reference customers, revenue growth that leaps ahead of your competition and a wildly successful business.

    As a founder, executive, or member of the sales & marketing team, you need to be equipped with timely and thorough information on the development and implementation of marketing and sales strategies. This information-packed 2-day conference gives you new ideas as well as practical, how-to information. Come learn how to tackle the challenges that come with market development, product launches, sales team development and revenue growth.

    Each of the two days has four in-depth and informative sessions, a panel, and a networking cocktail hour. Take advantage of this opportunity to learn from leading marketing and sales executives and consultants as they provide you with marketing and sales theory, implementation guidelines and actionable expertise.

    See Day 1 of the Sales & Marketing Conference

    Event Logistics

    Agenda

    8:30-9:00 Registration/Networking/Continental breakfast
    9:00-10:30 Acquiring Your First Reference Customers
    Chris Whitted, Principal, Growth Process Group
    10:45-12:15 Building Your Pipeline
    Lori Harmon, Sales Consultant
    12:15-1:00 Lunch
    1:00-2:30 Hiring, Motivating & Managing Your Sales Team
    Chuck DeVita, President, Growth Process Group
    2:45-4:15 How to Sell Your Product - A Primer for Non-Sales
    Debra Dout, Major Accounts Manager, Open Ratings
    4:30-5:15 Panel of Professionals
    Brock Alston, VP Sales, Xtime
    Bob Braham, VP Marketing, BackWeb
    Larry Cohen, Co-Founder, Bennett/Cohen
    John O'Hara, Managing Partner, Proof Point Partners
    5:30-6:30 Cocktails and Networking

    Location

    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113

    Registration

    Cost (Continental b'fast, lunch, and cocktail reception included)
    Early Bird - Sign up before Fri 9/28 and save over 20%!
    $99 SDForum Members (per day)
    $139 Non-Members (per day)

    Regular
    $125 SDForum Members (per day)
    $175 Non-Members (per day)

    To register by phone our use a coupon, please call 408-494-8378. To register on-line, please visit the link below.