Sales & Marketing Conference, Day 1



  • Come to one or both days of this practical, how-to conference! Join leading marketing and sales executives as they share theory, implementation guidelines and actionable expertise.

    There's no doubt about it. In today's environment, you need customers. A growing technology company needs a solid marketing strategy, a clear and consistent message and a focused sales approach that delivers orders in the market segment you want to dominate. The benefits are strong reference customers, revenue growth that leaps ahead of your competition and a wildly successful business.

    As a founder, executive, or member of the sales & marketing team, you need to be equipped with timely and thorough information on the development and implementation of marketing and sales strategies. This information-packed 2-day conference gives you new ideas as well as practical, how-to information. Come learn how to tackle the challenges that come with market development, product launches, sales team development and revenue growth.

    Each of the two days has four in-depth and informative sessions, a panel, and a networking cocktail hour. Take advantage of this opportunity to learn from leading marketing and sales executives and consultants as they provide you with marketing and sales theory, implementation guidelines and actionable expertise.

    See Day 2 of the Sales & Marketing Conference

    Event Logistics


    8:30-9:00 Registration/Networking/Continental breakfast
    9:00-10:30 Market Strategy & Positioning
    Judy Ross, Co-founder, Metanoia
    10:45-12:15 Value Propositions and Pricing Models
    Chuck DeVita, President, Growth Process Group
    12:15-1:00 Lunch
    1:00-2:30 Does Your Product Get the Recognition it Deserves?
    David Burns, VP Strategy, Callixa
    2:45-4:15 Using the Press & Analysts for Sales Success
    Mark Addison, President, Rocket Science
    4:30-5:15 Panel of VCs
    Darlene Mann, Partner, ONSET Ventures
    John C. Occhipinti, Principal, Woodside Fund
    Michelle Stecklein, Managing Director, Thompson Clive & Partners Inc.
    Neil Weintraut, Partner, 21st Century IVP
    5:30-6:30 Cocktails and Networking


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Cost (Continental b'fast, lunch, and cocktail reception included)
    $125 SDForum Members (per day)
    $175 Non-Members (per day)

    Sign up for both days and save over 20% on Day 2!
    $99 SDForum Members (for Day 2)
    $139 Non-Members (for Day 2)
    Call to receive this discount - 408.494.8378

    Pre-registration unavailable at this time. Please pay at the door.