• Mktg SIG: Web Project Management Monday, April 09, 2001 - 06:30PM
    Mitchell Park Community Center
    3800 Middlefield Road (between Meadow Drive and Charleston Road)
    Palo Alto, CA
    Marketing & Social Media

Mktg SIG: Web Project Management



  • Learn what a project manager does, how the job differs from product management, and what makes Web project management a unique challenge.


    Audra Rothman


    Mitchell Park Community Center
    3800 Middlefield Road
    (between Meadow Drive and Charleston Road)
    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments
    7:00-7:20pm introductions and announcements
    7:20-8:30pm presentation


    $10 for Non-SDF Members, No charge for Members

    About the session

    Why does a project team need a Project Manager? What are the skills that person needs to have? And how are Project and Product Management different? These are all common questions in any organization faced with challenging projects, and knowing the answers can make the difference between success and failure. Every important project has risk factors; having a professional Project Manager on board helps mitigate those risks.

    The responsibilities and skills of the Project Manager definitely set her or him apart from the rest of the team. Traditional project management focuses more on task and budget management, but the ability to communicate effectively with all levels within a company or team needs focus and discussion. No one else on the team is more integral in the dissemination of information about a project.

    The Internet brings new challenges to the job of project management. Unlike traditional project management environments, we don't have much history against which to measure our current progress; we're pushing frontiers and making history. This adds another task to our list of responsibilities: We have to track, measure, and analyze our progress for posterity, and document the course corrections we need to make.

    In this session, you will learn about the unique characteristics of Web project management. Topics that will be covered include the responsibilities of the Project Manager, the differences between product management and project management, ways to control expectations (using the Devil's Triangle model), and models for planning a web project versus a typical software development project. Examples and case studies that illustrate the points will be discussed.


    About the presenter

    Audra Rothman has been involved in various aspects of Project Management for six years in both Web and Manufacturing environments. She has worked in software development, web site front- and back-ends, manufacturing software and technology implementations, and software conversion management.

    Most recently, Audra managed the development and launch of WetFeet Recruiter ASP software for WetFeet.com, a Web-based recruitment management company. Before that, she served as a Program Manager at Sparks.com,, an Internet-based greeting card company. There, she was responsible for building a project management group and defining business processes.