Mktg SIG: Panel Discussion - Crisis in Strategic Alliances
How do you manage them in the wake of dot.bomb?
Ted Salamone, Spin Consulting
Crisis in Strategic Alliances
The Internet Bubble pushed the acceptance of strategic alliances to new heights, but now everyone from startups to multinational conglomerates is questioning their results and the expense of creating and maintaining them.
Come hear three industry leaders discuss what makes an alliance successful, where alliances go from here, and the pitfalls you must avoid to create successful relationships with third party suppliers and channel partners.
About the Panelists
Tim Bailey is the founder and President of Alliance Strategies, Inc., a firm that specializes in increasing high technology companies' market success. Before establishing Alliance-Strategies, Tim held senior market development positions with Hewlett Packard and Silicon Graphics. Tim also founded Metagraphics, a CAD/CAM software company, and held the Vice President of Mechanical CAD/CAM systems position at Computervision.
Tim received an MBA from Northeastern University, and an MS in Computer Science from Rensselaer Polytechnic Institute. He also holds a BSEE from Virginia Polytechnic Institute. Currently he is a member of the Institute of Management Consultants, Software Development Forum, Computer Graphics Pioneers, Churchill Club and IEEE.
Glenn Gow founded Crimson Consulting Group more than nine years ago. He has led the company’s growth from a sole proprietorship to its current state of 2400 consultants. He has consulted on strategic marketing issues for, and provided consulting services to, nearly every large company in Silicon Valley, as well as many emerging companies.
Glenn began his career as a computer programmer for Procter & Gamble, and prior to founding Crimson, held several positions in sales and marketing management for Oracle and Bell Atlantic. Glenn has an MBA from Harvard Business School, and a BS in Quantitative Management from the University of Florida.
David Rowley is Vice-President, Business Development for the GlobeTrotter Software Division of Macrovision Corporation, leaders in digital rights management for both video and enterprise software. Prior to Globetrotter, Rowley was Principal, Grand River Group, a consulting organization focused on business and market development. Prior to Grand River, Rowley was Founder/President of PhotoPoint Corp, a digital imaging application company backed by U. S. Venture Partners and Softbank Venture Capital. Rowley has also held VP Business Development companies in a variety of enterprise software companies and has been involved in OEM technology licensing, M&A activities, IPOs and overseas market development.
Mitchell Park Community Center
3800 Middlefield Road
(between Meadow Drive and Charleston Road)
Palo Alto, CA
7:00-7:20pm announcements and introductions
7:20-8:30pm presentation and discussion
$15 at the door for non-SDForum Members
No charge for SDForum members and students with ID
No registration required
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