Mktg SIG: .NET: Marketing, Partnering, and BizDev Perspectives





    John Fernandes, Director, Business Development and Strategy Emerging Business Team - Microsoft Corporation.

    Please Note - Location & Time Change for October's Meeting.
    See details below.


    Presentation Overview

    The world of Windows computing is moving to .NET, Microsoft's set of next-generation technologies for connecting information, people, systems, and devices. Based on the model of XML web services, the .NET initiative is much more than the introduction of a new operating system or development environment - it is Microsoft's "bet-the-company" strategy for innovation and leadership as the world moves toward increasingly connected and distributed computing.

    The transition to .NET has significant implications for the software industry -- start-ups that are choosing their development platform, mature companies that have made substantial investments in Windows application development, and even companies that have already chosen non-Microsoft platforms. Whether a developer, a business manager, a product manager, a marketer, or a consultant, understanding .NET and its implications is crucial to your success in the coming years.

    In this session, John Fernandes will provide an overview of Microsoft's .NET platform and strategy, and the implications it has for marketers and business development. He will cover:

    • what .NET is and what advantages it offers customers over current technologies
    • current .NET deployments in startups and customer ecosystem
    • impacts of .NET on business strategies and marketing campaigns
    • experiences working with startups and ISVs who want to partner with Microsoft
    • resources and programs available from Microsoft to developers and marketers

    You'll come away with a better understanding of the changes that .NET will bring to the computing world, and ideas for how to take advantage of those changes instead of being left behind by them.


    About the Presenter

    John Fernandes

    As the Director of Business Development and Strategy in the Emerging Business Team, Fernandes is responsible for Microsoft’s strategy, programmes, marketing and business development activities with strategic startups and the venture capital community.

    John and his team engage with select early stage portfolio companies, identifying areas of mutual benefit with those who are embracing .NET, working together to create the next generation of software innovations. His team also engages with forward-looking technologies as diverse as security, image colour systems, and wearable computers.

    The Emerging Business Team focuses on emerging companies (startups) who align with Microsoft’s future technology and business direction as well as commit to developing & deploying .NET based technology solutions for Microsoft’s diverse range of customers.

    Prior to coming to the Silicon Valley, Fernandes worked for Microsoft Middle East, managing Microsoft’s business development efforts in the early days of mass Internet adoption. His team was responsible for MSN, Developers, Network Service Providers, and E-commerce solutions over a 20 country region.

    Before joining Microsoft, Fernandes worked in various international markets including the UK, India, and the Middle East as a change management and strategy consultant for Bratton Consulting and the Amritha International.

    John is a Canadian, and has a Masters degree in Business Administration from the University Of Western Ontario, Canada. John actively participates in a number of non profit organizations including Digital Partners and the SOS Children’s Villages.



    111 West Saint John, Suite 200
    San Jose, CA 95113
    Phone: 408-494-8378



    6:00-6:30pm registration/networking/refreshments
    6:30-6:50pm announcements and introductions
    6:50-8:00pm presentation and discussion
    8:00-8:30pm wrap-up/networking


    $15 at the door for non-SDForum Members
    No charge for SDForum members
    Free to PMI Silicon Valley Members for the month of Sept
    Please call 408.494.8378 for student memberships
    No registration required

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