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Mktg SIG: Marketing in the New Economy

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Description

  • Mitch Levy, author of E-Volve-or-Die.com, discusses new e-conomy thinking, the constancy of change and more.

     

    Presenter

    Mitchell Levy - ECNow.com

    Location

    Mitchell Park Community Center

    3800 Middlefield Road

    (between Meadow Drive and Charleston Road)

    Palo Alto, CA

    Agenda

    6:30-7:00pm registration/networking/refreshments

    7:00-7:20pm introductions and announcements

    7:20-8:30pm presentation

     

    Cost

    $10 for Non-SDF Members, No charge for Members

    About the session

    With the stock market reversing its meteoric rise of the last 8 years, the press is saying that e-commerce is dead. This is simply not true. However, the Internet has profoundly changed the rules of the game of business, and most companies have not figured that out yet. We're not talking about merely using the Internet to sell your products or services, we're talking about using the Internet as a catalyst to completely transform your company and the relationships with its customers, partners and employees. The archaic industrial-based functions of finance, marketing, sales, engineering and manufacturing need to disappear and resurface with morphed responsibilities more heavily focused on the newly empowered customer.



    In this session, e-commerce management expert Mitchell Levy will discuss the concept and management of the holistic Internet-enabled entity. He will cover new e-conomy thinking and the constancy of change, ways to evolve businesses around the customer and their new customer service expectations, and the continued importance of content and ongoing Internet marketing.



    More detail on this topic is available in Mitchell's new book, E-Volve-or-Die.com: Thriving in the Internet Age Through E-Commerce Management (described on http://e-volve-or-die.com). Information on other topics in the Electronic Commerce Management (ECM) field is provided in the courses of the ECM certificate program offered by San Jose State University.



     

    About the presenter

    Mitchell Levy

    is a popular speaker, lecturing on ECM issues throughout the U.S. and around the world. He is the founder, the program coordinator and a lecturer at San Jose State University's E-Commerce Management Certificate Program. He serves as Chair for Comdex.biz, the core conference at Comdex Fall and Chicago, and for his own symposium series, ECMsym.com.



    Mr. Levy is President of ECnow.com, an ECM consulting firm helping companies make the transition from the Industrial Age to the Internet Age. Mitchell is executive producer of ECMgt.com, an on-line ECM e-zine. He is actively involved with numerous industry consortia and is frequently asked to judge the ECM efforts of companies on a global level. He currently chairs the E-Commerce Special Interest Group of the Software Development Forum.





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