• Mktg SIG: Marketing Campaigns Monday, October 08, 2001 - 06:30PM
    Mitchell Park Community Center
    3800 Middlefield Road (between Meadow Drive and Charleston Road)
    Palo Alto, CA
    Marketing & Social Media

Mktg SIG: Marketing Campaigns



  • Creating and Executing Successful Marketing Campaigns


    Celeste Bishop, President - Bishop Market Resources

    Click here to view Celeste Bishop's presentation.
    Click here for a more detailed presentation overview.


    Presentation Overview

    Marketing Campaigns

    Wondering how to fill your sales pipeline? Learn how to keep the leads coming in by designing, developing and implementing marketing campaigns that produce predictable growth!

    The importance of using marketing campaigns - as opposed to random marketing activities - is frequently underestimated. A well-produced marketing campaign can create significant competitive advantage, deliver qualified leads, and accelerate targeted sales. It's one of the best ways to predictably accelerate business growth, which is why winning companies ensure their success by implementing several marketing campaigns each year. However, marketing campaigns are not the exclusive domain of deep-pocket companies - any business can benefit if they know how to 'make it so'. Does yours know how?

    Learn from a Marketing Guru how you can direct, develop, and manage your own successful marketing campaigns through a dynamic blend of classical and innovative approaches. This presentation, designed for business executives and marketing professionals in charge of a company's or product's marketing efforts, will provide you with:

    • an understanding of marketing campaign strategies and components
    • the knowledge of how to develop a successful campaign
    • key management factors to drive the process.

    About the Presenter

    Celeste Bishop

    is President of Bishop Market Resources, a marketing consulting and services firm producing Checkmate Market Success System™ programs and market intelligence for emerging, high-growth businesses. Ms. Bishop has a dynamic marketing background with nearly twenty years experience in all facets of marketing, including venture formation, competitive intelligence, and market planning.

    Ms. Bishop brings the breadth and depth of Fortune 500 and Venture marketing expertise to emerging businesses. Her diverse experience as a division Marketing Vice President at AT&T focused on internal venture development, creation of the consumer division competitive intelligence department, groundbreaking market segmentation initiatives, and building marketing teams in B2B, B2C, domestic and global lines of business.

    The Checkmate Market Success System™ concept was developed to produce immediate value for emerging high-tech businesses through a series of stage-distinctive, systematic approaches that accelerate momentum to market and strengthen market position.


    Event Logistics


    Mitchell Park Community Center
    3800 Middlefield Road
    (between Meadow Drive and Charleston Road)
    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments
    7:00-7:20pm announcements and introductions
    7:20-8:30pm presentation and discussion
    8:30-9:00pm wrap-up/networking


    $10 at the door for non-SDForum Members
    No charge for SDForum members and students with ID
    No pre-registration required