• Mktg SIG: Culture.com Monday, August 12, 2002 - 06:30PM
    Mitchell Park Community Center
    3800 Middlefield Road (between Meadow Drive and Charleston Road)
    Palo Alto, CA
    Marketing & Social Media

Mktg SIG: Culture.com



  • Building corporate culture in the connected workplace.





    Peg Neuhauser - PCN Associates

    Click here to view the meeting presentation.

    Click here to view the meeting write-up.


    About the session

    Culture.com: Building corporate culture in the connected workplace.

    Over the past decade, the rapid expansion of the Internet has led to fundamental changes in the way businesses operate. Though the dot.com bubble eventually burst, and thousands of risky new ventures became casualties on the new frontier, even "old-economy" companies with real value propositions and real profits have had to re-invent themselves in order to survive in our increasingly interconnnected world.

    The face of the company that most customers see is now its Web site. Firms that used to take orders via phone, fax, and mail now do most of their business via e-commerce. Longtime rivals in such industries as steel and automobiles are working cooperatively in exchanges that increase efficiency and provide benefits to all participants. And the old model of having employees convene daily to work in the same building is often being replaced with telecommuting and other virtual interactions.

    While rushing to implement major operational changes, most businesses have not given much attention to something that profoundly affects their ability to operate effectively: corporate culture. If the people that make up a virtual company aren't aligned in their values, their behaviors, and their assumptions, friction may become so high that the company breaks apart. And if the company's culture isn't aligned with its business strategy, the company may be unable to carry out its objectives.

    In this informative and entertaining session, culture expert Peg Neuhauser will discuss the challenges that modern companies face in trying to establish and shape their corporate culture, illustrating her points with real-world stories of success and failure. She will offer practical tips and strategies you can apply to help turn your corporate culture into a strategic advantage rather than a liability.


    About the Presenter

    Peg Neuhauser has worked for over eighteen years as a management and organizational consultant, specializing in the areas of communication, conflict management, and organizational culture. In 1984, she established her own company and works with clients in many industries including health care, high tech, finance, and publishing.

    Ms. Neuhauser completed studies in the United States and England with an M.A. in psychology and undergraduate work in sociology. She worked as an internal consultant for Hospital Corporation of America developing services and programs for both corporate and hospital clients. In addition to working as a designer, trainer and consultant, she also managed financial systems conversions which involved training and consultation in the technical and accounting divisions.



    Mitchell Park Community Center

    3800 Middlefield Road

    (between Meadow Drive and Charleston Road)

    Palo Alto, CA


    6:30-7:00pm registration/networking/refreshments
    7:00-7:20pm introductions and announcements
    7:20-8:30pm presentation
    8:30-9:00pm wrap-up/networking


    $10 for Non-SDF Members, No charge for Members

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