Marketing & Social Media SIG: Learn How to Turn Yourself from Expert to Thought Leader/Guru!
Learn How to Turn Yourself from Expert to Thought Leader/Guru!
How can you stand out among your competitors? Your prospects have access to information about the industry, service providers and customer testimonials. It's likely that the buyer has conducted 75% of the research on the Internet prior to talking to any vendors. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple: make yourself or employees in your firm thought leaders, recognized experts in their area of focus that people look to for answers.
- Do you want to be the thought leader in your field where customers come to you?
- Do you want to be paid to speak, consult, and to share your thought leadership assets?
- Perhaps you are the marketing person tasked with establishing your CEO as the "guru"?
- Do you want to get to the next level, have ideas, but are not sure of the next steps?
Come hear Mitchell Levy, Thought Leader Architect and CEO at THiNKaha. He will share information, tools and advice on how to turn yourself from Expert to Thought Leader.
Mitchell Levy, CEO, THINKaha
Mitchell Levy is the Thought Leader Architect and CEO of THiNKaha® (http://thinkaha.com) who has created and operated fifteen firms and partnerships since 1997. Today, he works with companies who are active in social media to leverage their IP and unlock the expertise of the employee base to drive more business. He is also an Amazon bestselling author with eighteen business books ( http://pinterest.com/thinkaha/books-by-mitchell-levy/), including the recently released #Creating Thought Leaders tweet. You can pick up a free eBook copy at http://mitchelllevy.com. He has an extensive Silicon Valley network, which he taps into to drive success for those around him. Levy is a frequent media guest and a popular speaker. In addition to the companies and joint ventures he has started, he has provided strategic consulting to over one hundred companies, has advised over five hundred CEOs on critical business issues through the CEO networking groups he's run, and has been Chairman of the Board of a NASDAQ-listed company.
Thanks to our sponsors Moss Adams LLP for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture as the food sponsor.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking