Marketing & Social Media SIG: 2014 Marketing Challenges: How Will You Anticipate Them in the Coming Year?



  • 2014 Marketing Challenges: How Will You Anticipate Them in the Coming Year?

    2013 was an amazing year if you were Tesla or Twitter. They did a number of right things several years ago to achieve this payday. Now what kind of marketing can you do in the coming year to anticipate greeting this kind of achievement in your future? Join us for a lively roundtable discussion that addresses this and other marketing challenges and trends in 2014.

    Kevin Jens Cox, Vice President of Marketing, Yeti Data will help us put this all together from years of experience doing the same for clients like Dell, IBM and SAP.


    About the Speaker:

    Kevin Cox, Vice President of Marketing,Yeti Data

    Kevin Cox is Vice President of Marketing for Yeti Data, a startup tackling marketers’ toughest challenges bringing together disparate customer data for marketing innovation.  He is an expert in digital marketing, awarded BtoB Magazine Top Digital Marketers 2012 & 2011, with 17 years international marketing experience.  He has led strategic marketing initiatives for IBM Software, Dell Servers, SAP HANA, SAP NetWeaver, and SAP BusinessObjects. He has consulted and worked for many well-known technology and consumer brands worldwide.

    Kevin can be reached at
    Cell (650) 454-5366


    Thanks to our sponsor Nixon Peabody for their generous support, to Citrix Startup Accelerator for being the facilities host, and to Accenture for our refreshments.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking