Marketing SIG: The Zen of Sales and Marketing Teamwork





    The Zen of Sales and Marketing Teamwork


    Abstract: Most people in the technology industry are familiar with the tensions between sales and marketing departments. Sales folks are always looking for the “Glengarry Leads” and marketing is always wondering why sales can’t convert the leads they work so hard at giving them. Like so many working relationships, each group’s success ultimately depends upon the other. Attend this session to hear some real-world stories on bridging the gap between sales and marketing. Professionals in Product Marketing and MarCom will walk away with things they can start doing immediately to become indispensible to quota-carrying sales folks from the most rookie sales guy to the SVP of Worldwide Sales.




    Speaker: Sandy Hawke, Senior Director of Product Marketing at BigFix Bio: With over twelve years of information security experience in various technical sales, consulting, and product marketing roles, Sandy drives BigFix's product marketing strategy. Starting out by managing network firewalls when they were considered new technology, Sandy has gradually migrated from being a “techie” to the “dark side” (aka product marketing). Along the way, she’s walked a mile in the sales person’s shoes, by being the first Western-based Sales Engineer for TruSecure (now Cybertrust, part of Verizon Business’ Security Practice) as well as provided security assessment and compliance consulting to some of the world’s largest companies. Before BigFix, she held senior product marketing responsibilities for Blue Coat Systems, SenSage, Nevis Networks, and Vormetric. In addition to the CISSP credential, she holds a BA degree in Political Science from the University of Delaware and an MA degree in Political Science from UC, Santa Barbara. 

    Event Logistics


    DLA Piper Rudnick Gray Cary LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    For a brief interview with the speaker check out our blog in September before the event.