Marketing SIG: What's Hot, What's Not - in Mobile Marketing: A Panel Discussion




    eMarketer forecasts that advertisers will spend nearly $1.23 billion on mobile advertising this year in the US, up from $743 million last year and set to reach almost $4.4 billion by 2015. Let's look at new and evolving opportunities in mobile marketing from several the eyes of several professionals: entrepreneur (Shawn Foust), consultant (Clark Dodsworth), academic (Richard Dasher), and creative mentor (Consuelo Griego). Moderated by Giovanni Rodriguez, Deloitte consultant and Forbes contributor who advises businesses and governments on the cloud, mobile and social technologies.

    About Our Panel:

    Giovanni Rodriguez, (Moderator) Chief Marketing, Deloitte Postdigital Enterprise, Deloitte Consulting

     A regular contributor to, author, and public speaker, Giovanni Rodriguez is chief marketing and strategy officer for Deloitte Postdigital Enterprise where he is helping to build new services in the digital/social/mobile arena. At Deloitte, he was Chief Marketing Officer at BroadVision as well as co-founder of The Conversation Group (TCG), one of the first social-technology consulting firms.

    Giovanni has consulted B2B leaders such as NYSE, SAP, Alcatel-Lucent, and Verizon and leading consumer brands such as General Mills, Unilever, and Best Buy. He's also known for his work in positioning technology companies in transition including FAST Search and Transfer, Ribbit, JAJAH, and VMware.

    Richard Dasher, China Mobile Series Director, Consulting Professor, Stanford University

    Richard maintains an active business consulting practice on Japan market entry and performance improvement. Among other projects, he on the board of ZyCube in Japan and advises start-ups in the U.S. and China. Since 2000, he has advised at the US-Japan Business Incubation Center in San Jose and regularly called consults local and regional governments in Japan, the U.S. and Asia in regard to innovation-based regional economic development and university-industry relations.

    He is currently head of the US-Asia Technology Management Center at Stanford University where he holds consulting faculty appointments in the Department of Electrical Engineering (technology management) and the Department of Asian Languages (Japanese business).

    Clark Dodsworth, Owner, Osage Associates Consulting

    Clark Dodsworth is a product and innovation strategist, developing software and devices that require a quality user experience and context awareness. His work is founded on human-centered design. He recently completed work on an unprecedented smartphone augmented reality-based system for the Dubailand theme parks project. He co-authored the original Ambient Intelligence Strategy for Philips, later adopted by the EU for its 6th Framework Programme for Research and Technological Development on IST Research, and was part of the first wireless, nationwide, geo-aware B2C startup.

    Shawn Foust, CEO, Illuminous

    Shawn Foust is the CEO of a stealth startup focusing on mobile social networks. In addition, he sits on the board of advisers of a number of early stage companies including Hot Shot Media, 5th Planet Games, Concept Art House, and Oooii.Realtime.                 Previously Shawn was the head of business development and general counsel of Booyah, a social and mobile game company incorporating aspects of the real world into their games. Prior to that Shawn founded and lead Sheppard Mullin's video game group.

    Consuelo Griego,Principal, Consuelo and Associates

    Consuelo Griego leads a user engagement consultancy focused on turning good ideas into value added apps. She works with clients to refine the business objectives, define the contextual frameworks and integrates psychology, design, technology to improve web and mobile apps. Currently she acts as a technology and user engagement advisor to Santa Clara University’s Global Women’s Leadership Network and Stanford’s Peace Innovation Lab. Her client list spans her history as a graphic designer, web and app developer and includes Panasonic, Visa, Siemens, NASA, EMC and Oracle. Sheryl Chamberlain of EMC calls her a “muse… with a flair for selling”.

    Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor. 


    6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:15 p.m. Presentation and Discussion
    8:15 - 8:45 p.m. Wrap-up / Networking 

    Security now requires all to pre-register. Please do it here: Thank you.