Marketing SIG: What Every Product Manager Needs To Know About Security



  • Note: This is a joint meeting with the Marketing and Security SIGs.

    Topic:  What Every Product Manager Needs To Know About Security



    Privacy is emerging as a key issue for social media/Web 2.0 websites and websites in general, as illustrated by the recent controversy surrounding Facebook’s privacy policy. 

    Effective privacy requires effective security measures.  This non-technical presentation will draw on the experience of the security field to illustrate some of the privacy problems on social media web sites created by poor security.  The lack of effective privacy can create real risks to a company’s revenues and business model.

    Drawing on the experience of the information security field, the presentation will include non-technical recommendationsfor “unstated” market requirements for product managers in all fields.  It will close with a short discussion of the “Internet of Things,” expected to be the next big wave of innovation.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking