Marketing SIG - Viral Marketing Unplugged
The Monthly Meeting of the Marketing SIG
Viral Marketing Unplugged: A fun, informative, example-filled look at one of marketing's most talked about disciplines.
Barak Kassar is President and Group Creative Director at Rassak Experience
Viral Marketing Unplugged: You'll learn -- just what is viral marketing? (A clue: it comes in many forms). What's involved in creating a successful viral campaign? What pitfalls to watch out for? And where does viral marketing fit into the marketing mix?
Barak Kassar’s Bio
Barak Kassar is President and Group Creative Director at Rassak Experience, the San Francisco-based strategic and creative marketing firm. Barak's top job is thinking (a lot) about how to make brands shine through high-density clutter. He has worked for 15+ years in very different areas of the media & marketing business. It's given him a multidisciplinary view. He helped launch Wink enhanced broadcasting on NBC and other nets. He founded INBOXTV, the pioneering email entertainment firm. He writes (Get Closer, MediaPost...) and speaks (NAB, Digital Hollywood, SDForum...). He is quoted (Variety, Wired, Wall St. Journal, New York Times, Scobleizer... ) Mostly he works... helping clients get closer to the people that matter most to their businesses. Rassak has helped clients ranging from Slide and StumbleUpon to Microsoft and Ricoh. Barak has a (sometimes useful) MBA from University of California at Davis and Erasmus University, the Netherlands.
DLA Piper Rudnick Gray Cary LLP
2000 University Ave.(University Circle)
East Palo Alto, CA 94303
Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required
For more information about the Marketing SIG, please visit: www.sdforum.org/marketingsig