Marketing SIG: Is Social Media Killing Email



  • With the seemingly endless predictions about the death of email in the face of social media, this session will explore real research numbers around social media usage vs. email usage and influence.  We’ll discuss the results of three landmark studies, the latest trends in email marketing, and how to maximize response using design optimized for mobile viewing, blocked images and preview panes.

    Key take-aways:

    • Get results to 3 key research studies on social media and email habits
    • Learn tactics to use social media and email together
    • See how to maximize email results through optimizing design for mobile viewing, blocked images and preview panes

    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking