Marketing SIG: Snack, Trigger, and Shop! How to attract and retain today’s 24-Hour Customer.



  • Note: New Location Starting in November --- EMC in Santa Clara.

    Marketing SIG:

    Topic - Snack, Trigger, and Shop!  How to attract and retain today’s 24-Hour Customer.

    People factor time into their decisions every day. In today’s turbulent business landscape you’re not just competing against other products, you’re competing with everything else for a share of your customer’s time. Time is one of the most overlooked yet biggest opportunities in the marketers toolbox. Executives spend countless hours determining demographics, pricing, and product functionality yet devote scant attention as to how time shapes customer decision-making and consumer behavior.

    Adrian Ott will discuss proven techniques and easy to implement practices from her new book, “The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy”  (Harper Collins 2010;),

    In her presentation Adrian will provide:

    -A unique framework for customer time and attention where your company can profit

    -How to apply Time-Value Innovation™ Tools such as Time-slicing (aka “snack”), Time-shifting, Time-magnets and Time-sharing to create new offerings that open new market opportunities.

    -8 triggers that redirect customer time and attention in your favor

    -Case studies on how time affects the decisions and actions of consumers far beyond the traditional notion of time-savings

    About the Speaker:

    Adrian Ott was described by Library Journal as, “revolutionizing marketing by adding the concept of time.”  She is author of the new book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (Harper Business, Aug 2010), and CEO of Exponential Edge® consulting.  Adrian is called upon as an expert by  Bloomberg TV, Fast Company, Fox Business News, CBC-TV, The Washington Post, and other major media for her work in growing businesses in today’s exponential economy. She also chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California. Prior to founding Exponential Edge, she was an HP executive for 15 years and was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking