Marketing SIG: Search Engine Marketing



  • The Monthly Meeting of the Marketing SIG


    Presentation Overview

    Search Engine Marketing

    Search engine marketing is one of the hottest topics in today’s marketing world. With limited budgets and greater demands for return on marketing investment, the promise of an cost effective method to drive highly qualified leads and low cost sales to your company’s web site has caused the demand for effective search engine marketing to explode. USBancorp Piper Jaffray estimates that search will grow from US$ 2 billion in 2003 to US$ 7 billion in 2006.

    John Thyfault will present Search Engine Marketing: Seven Steps to Success. The steps will include understanding the search engine marketing world, understanding your target market, and understanding your content and how search engines view it.



    John Thyfault

    John Thyfault is an industry veteran with more than 15 years of marketing, sales and product development experience. He combines an in-depth knowledge of search engine optimization and search engine marketing with a proven track record of successful campaign, program and product development to deliver high returns on his clients’ marketing investment for both business-to-consumer and business-to-business markets.

    Prior to joining starting Thyfault & Associates in 2001, John was Senior Client Services Project Director at, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol®), financial services (American Century®), technology (Intel® and IBM®) and consumer products (Revlon® and Viactive®). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production.

    John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular “...For Dummies®” book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin’s Press.

    John is active in Bay Area marketing associations, including the Direct Marketing Association, the Business Marketing Association and is currently serving on the Board of Directors for the Silicon Valley American Marketing Association.

    John has taught search engine marketing fundamentals extensively. He has led workshops for the Silicon Valley American Marketing Association, Northern California Direct Marketing Association and the Business Marketing Association. He has also lectured for the Professional Development Programs at San Jose State University and the University of Southern California, Los Angeles, and at Mission College, Santa Clara.


    Event Logistics


    Mitchell Park Community Center
    3800 Middlefield Road
    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:20 p.m. Announcements and Introductions
    7:20 - 8:30 p.m. Presentation and Discussion
    8:30 - 9:00 p.m. Wrap-up / Networking


    $15 at the door for non-SDForum Members
    No charge for SDForum members
    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at