Marketing SIG: Ready. Set. Launch - The Secrets to a Successful Launch



  • (On a Shoestring Budget)


    Presentation Overview

    Ready. Set. Launch - The Secrets to a Successful Launch (On a Shoestring Budget)

    One of the biggest challenges for any businesses is “the launch”. Whether it is the initial company launch or the launch of a second-generation product – the process is similar and the results are equally important. Start-ups and small business have limited resources, both people and capital, and have only one chance to get it right. Hear Laura Lowell discuss how to plan and execute an effective launch. Whether you are a small startup or part of a more established company, a launch is one of your more important marketing investments. But that doesn’t mean you have to spend a fortune, and it doesn’t have to take forever. Topics covered will include developing a practical launch strategy, creating compelling customer-relevant messages, optimizing your marketing mix, and best practices from a variety of industries.



    Laura Lowell

    Laura Lowell will discuss how to plan and execute an effective launch.

    Laura Lowell is the principal of Impact Marketing Group, a marketing agency offering marketing strategy, messaging, and integrated marketing planning services for new and growing high-tech companies.


    Event Logistics


    DLA Piper Rudnick Gray Cary LLP

    2000 University Ave.(University Circle)

    East Palo Alto, CA 94303

    Tel: 650.833.2000

    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page