Marketing SIG: Organic Search Engine Optimization



  • Topic: How do you really win the search engine wars without paying for keywords? This lively interactive talk, illustrated with real examples throughout, will show you both the basics and the new social media and PR tricks to make sure Google finds you. Better still, it will show you how your fancy graphics design webmaster is probably doing you no good, how to police it yourself even if you are not a web designer, and all the other little things one can do (and need to do continually) to keep one step ahead of the competition. This talk is based on both old and new ideas, showing what will always be relevant, and how the pieces fit together when done properly to create an SEO Power Pyramid. See how social networks, blogging, site registration, website design, keywords, PR content and branding all work together when done properly. And, coincidentally, how this strong consistent structure is good for your public company messaging as well as for search engines. Based on the latest discoveries being practiced in the field, this key part of marketing is especially of importance for small and medium sized businesses (or business units) with limited budgets. It is based on the Foden's new book Brighter SEO: Organic Search Engine Optimization and will be one of the first presentations of the new SEO Power Pyramid. 

    Athol Foden is the president of Brighter Naming and also consults as the SV Marketeer. A former techy and VP Sales and Marketing, his success with SEO techniques has become the competitive advantage of a number of smaller businesses. A popular public speaker, and for many years a marketing lecturer for UC Extension, Athol is also the author of a number of other titles, all self-published by Foden Press. Ben Foden is a recent college graduate with an International Business degree (and Japanese minor). Even while at college he was a web consultant and part time product manager for some software companies. He now does freelance consulting, blogging and writing at


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking