Marketing SIG: Marketo’s Secret Sauce to Accelerate Revenue Performance



  • Title: Marketo’s Secret Sauce to Accelerate Revenue Performance

    Abstract: Marketo is one of the fastest growing software-as-a-service companies today. Learn their secrets for improving revenue performance across the revenue cycle, including practical, hands-on tips such as using sales and marketing 2.0 techniques to generate leads; developing more and better quality leads with lead nurturing and lead scoring; and measuring, proving, and predicting marketing’s impact on future revenue using analytics.

    Jon Miller, VP Marketing and co-founder, author Modern B2B Marketing blog


    DLA Piper

    2000 University Ave.(University Circle)

    East Palo Alto, CA 94303

    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    $15 at the door for non-SDForum members

    No charge for SDForum members

    No registration required

    Marketing SIG


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking