Marketing SIG: Marketing Brand YOU: Managing Your Career/Business in a Social-Centric World
Marketing Brand YOU: Managing Your Career/Business in a Social-Centric World
In today’s dynamic business environment, it’s even more important than ever that you take control of marketing yourself. Whether you are looking to grow within your existing organization, trying to land a new opportunity or building your own business, your success is dependent on how well you package and promote yourself. It’s not just who you know—it’s who knows you.
Award winning consultant Linda Popky, President of Leverage2Market Associates, will discuss how to apply proven marketing techniques to your own career situation. Learn how to identify your target audience, discover their wants and needs, and articulate your unique value proposition in today’s new world. Learn how and when social media can help and hurt you. Understand how to package and promote your "solution" to meet the needs of the people who can impact your career success.
N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking