Marketing SIG: The Inside Scoop on Outsourced telesales




    Speaker: Sridhar Ramanathan, President, Pacifica Group

    Topic: "The Inside Scoop on Outsourced telesales”

    Speaking Abstract:
    More and more technology firms are turning to outside firms to handle telesales, inside sales, or teleprospecting rather than doing it internally. They hope to gain advantages in cost, speed, and expertise. But, unfortunately, not all these outsourcing partnerships deliver the expected results. Come to this session and hear about:

    • What are the different types of telesales models?
    • Why do companies outsource telesales?
    • What criteria should you use to decide which firm to choose?
    • What are the pitfalls to avoid in this outsourcing relationship?
    • What are success metrics that help drive best results?

    Mr. Ramanathan will share his firm’s extensive experience in both hiring and managing telesales firms on behalf on his technology clients.

    Speaker Bio:
    Sridhar Ramanathan, Founder and President of Pacifica Group, is a 20-year veteran of technology companies. His firm provides interim executives that act as an extension to the client’s management team. Pacifica Group specializes in product launch, demand generation, and alliance/channel development.

    Prior to Pacifica Group, he was the marketing executive for Hewlett-Packard's IT Outsourcing business, a $1.1B unit. He also held profit & loss responsibility for electronic messaging outsourcing and e-services business units. Sridhar's efforts led to HP being the #1 ERP Outsourcer and to HP's growth in the data warehouse market now a $1B+ revenue stream. Sridhar holds an MBA from the Wharton School of Business, and is Adjunct Professor of Marketing at Golden Gate University. He is also a member of the Chief Marketing Office (CMO) Council.

    Event Logistics


    DLA Piper Rudnick Gray Cary LLP
    2000 University Ave.(University Circle)
    East Palo Alto, CA 94303
    Tel: 650.833.2000
    Note: These are the tall buildings on the corner of University Avenue and Woodland Avenue on the west side of Hwy. 101. They are in the University Circle complex.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking


    $15 at the door for non-SDForum members
    No charge for SDForum members
    No registration required

    For more information about the SIG