Marketing SIG: Guerrilla Marketing for Startups & Consultants



  • The Monthly Meeting of the Marketing SIG

    Please register at the door!


    Presentation Overview

    Guerrilla Marketing for Startups & Consultants

    Join Michael McLaughlin, author of the book "Guerrilla Marketing for Consultants", as he outlines the revolutionary tools that Guerrilla Marketing provides consultants and software startups. Guerrilla marketing is an unconventional but remarkably effective approach to marketing activities for products and services that embody expertise. This presentation will provide software startups and consultants with a new frame of reference and tools that obsolete conventional marketing techniques.



    Michael McLaughlin Guerrilla Consulting

    • Principal with Deloitte Consulting
    • Author of the book "Guerrilla Marketing for Consultants"
    • Blogger at
    • Editor for the "Management Consulting News" newsletter

    Event Logistics


    SDForum Offices
    111 West Saint John, Suite 200
    San Jose, CA

    Note: the building doors lock at 7:00pm. If you arrive after 7:00pm, please call 408.494.8378.


    6:00 - 6:30 p.m. Registration / Networking / Refreshments
    6:30 - 6:45 p.m. Announcements and Introductions
    6:45 - 8:00 p.m. Presentation and Discussion
    8:00 - 8:15 p.m. Wrap-up / Networking


    $20 for non-SDForum Members
    $10 for SDForum members
    Registration required

    Please register at the door!

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page,