Marketing SIG: Develop Your Start-Up's Social Media Persona with FB Bus. Pages, Tweets, & Blogs



  • In today’s fast-paced marketing world, it’s not whether you need to be online or not, but how much of an online presence you need and how this presence draws people to your business.

    Tonight's program you'll learn practical application tips from three grass-roots, hand-on professionals for developing your Startup or Small Business web persona. Bring plenty of questions about your start up or small businesses for our expert panel to answer!

    We're hoping everyone will leave with 1-3 practical tips to implement while developing your Facebook Business Page, Twitter engagement with your customers and a compelling Blog.

    N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.

    About Our Panel:

    Carol StephenNew Media Consultant, Your Social Media Works

    "Tweet With Your Customers"

    Carol Stephen put out her first shingle six years ago. A seasoned solopreneur, she learned how to use social media to promote a professional organizing business. Parlaying her infectious smile and wicked sense of humor, she created several YouTube videos – one that went viral and is paying her!

    Formally opening “Your Social Media Works” in 2011, Carol is a social media guru helping ambitious business owners who want to get traction online and need help getting started or want an expert to manage it for quality and consistency.

    Before starting her own business, Carol was a successful technical writer for tiny start-ups like 3Com, Hewlett Packard, Sun Microsystems, and Novell.

    Carol adds fun and personality to businesses who want to leverage social media to increase business and boost the bottom line. Don’t have a sense of humor? Buy one, then call Carol to help you get noticed.

    Fran Hylinski Social Media Manager, Footprint 2.0 (self-employed)

    "Blogging to Maximize Customer Engagement"

    As the owner of Footprint 2.0, Fran Hylinski helps local small business establish there voice through social media and internet marketing practices. Fran helps build a plan of action so small start ups can stay engaged in their community through social media, and online internet marketing.Worked as a web developer and web maintenance for local business sites for the past 10 years. Fran will discuss the fundamentals of setting up a WordPress blog.

    Nigel Ohrum, Founder, Social Toppings: Social Media Development

    "Developing an Engaging Facebook Business Page"

    Nigel is an independent, self-taught, social media manager who works with individuals, small businesses, and start ups. His goal is shared education and understanding of social media along with other web presence development techniques giving start ups both a unified and engaging web presence which increases online influence.

    Nigel works with local organizations and foundations such as LeTip of San Jose business referral network and the Veterans Memorial Foundation in Campbell. He helps small businesses, ranging from dentists and lawyers to electricians and landscapers, create web presence that not only makes sense for their business, but their wallet as well.

    He's also the organizer of San Jose Social Media Meetup which allow him to share his knowledge and experience. Nigel firmly believes that knowledge of social networks helps the unemployed find jobs, struggling business owners create more business, and start ups

    Thanks to our sponsors Moss Adams LLP and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor.


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking