Marketing SIG: Content Matters: Getting Your Audience to Listen by Paul Gustafson

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Description

  • Getting your company noticed in the crowded tech marketplace is tough. Your efforts across channels—Web site, blog, and social media—may be increasing traffic, but are they actually reaching key audiences?

    If the people you really need to reach aren’t paying enough attention to your company, listen to the voice of content marketing expertise on May 14. Hear Paul Gustafson, President of TDA Group, explain how to find and create effective content that makes a difference. As the head of one of Silicon Valley’s oldest and most successful content marketing shops, Gustafson has a wealth of examples that show what works—and what doesn’t—when building a consistent, captive audience.

    N.B. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.

    Due to a change, security now requires all to pre-register. Please register on the SVForum Marketing SIG Meetup page. Thank you!  http://www.meetup.com/SVForum-MarketingSIG

    Agenda:

    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:15 p.m. Announcements and Introductions

    7:15 - 8:30 p.m. Presentation and Discussion

    8:30 - 8:45 p.m. Wrap-up / Networking