Marketing SIG: Business Blogging for High Tech Companies



  • The Monthly Meeting of the Marketing SIG


    Presentation Overview

    Harvard Business Review Calls Blogs "A Breakthrough Idea For 2005 while BusinessWeek calls blogging one of the year's hottest technologies. There are now 6 million of blogs, according to blog search engine, Technorati , with over 12,000 added daily, and "that's probably only half the total." High tech companies from Cisco from to Red Hat now beginning to use blogs as part of their marketing mix.

    This program will help you understand, what's all the fuss about, what blogs are -- and aren't, how they are being used in high tech marketing, what you need to consider before start, plus next steps, extra resources for getting started.


    About the Presenter

    Robin D. Stavisky is founder and Managing Partner of New Venture Marketing, a boutique marketing and communications firm, specializing in Internet marketing and PR for high tech companies. Robin writes and speaks on the use new (and old) media and how they can be applied by high tech companies. Her firm has provided strategic counsel to over 70 high-growth technology companies, including: Wind River Systems, Lucent Bell Labs, NTI & TGV (now Cisco), WIPRO, Walden Capital, Cirrus Logic, the ETRE & ATRE (European and Asian Computer conferences), Jupiter Systems, Link Silicon Valley. Robin has an MBA from Stanford.


    Event Logistics


    Mitchell Park Community Center

    3800 Middlefield Road

    (between Meadow Drive and Charleston Road)

    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments

    7:00 - 7:20 p.m. Announcements and Introductions

    7:20 - 8:30 p.m. Presentation and Discussion

    8:30 - 9:00 p.m. Wrap-up / Networking



    $15 at the door for non-SDForum Members

    No charge for SDForum members

    Please call 408.494.8378 for student memberships

    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at