Marketing SIG: Building Blocks to Successful B2B Email Marketing



  • Topic: In a difficult economy, marketers are turning back to email; they see it as the eye in the raging economic storm. Those organizations that use email successfully will be the ones who practice it responsibly and efficiently – through learning and respecting what the customer really wants, and then delivering it to them. This seminar will discuss the key building blocks for success.

    You will learn:

    1. Why relevance is key
    2. Why B2B subscribers opt in for email
    3. How to keep subscribers coming back
    4. What user's preferences are for frequency and day of the week
    5. Tried and true techniques to grow your list
    6. What multi-channel marketing makes the most sense in today’s B2B environment.

    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:15 p.m. Announcements and Introductions
    7:15 - 8:30 p.m. Presentation and Discussion
    8:30 - 8:45 p.m. Wrap-up / Networking