Market & Funding Milestones: Driving Market Development



  • Hear from four VCs who will tell you which growth path they want to see. Learn how to set, and then reach, all the critical milestones for your business.

    To kick off this NEW event, we are offering all registrants a $20 coupon for use on future events. Be sure to register right away, the deadline is 4:30pm on Monday March 19. Walk-Ins are welcome.

    Russ Jones, (bio), Partner, The NuVantage Group

    Randy Whiting (bio), Managing Partner, Brownstone Ventures


    Panel of VCs

    Derek Blazensky, General Partner, Cardinal Venture Capital

    Gordon Smythe, Founder, Propel Partners

    Bob Marsh, General Partner, Red Rock Ventures

    Laird Cagan, President, Cagan Capital

    Milestones play an important role in every emerging growth company - especially when it comes to funding. Milestones are discussed before you get your first round of funding - "What are you going to accomplish with this $2 million?". And, they come up again when you try to get your second round - "What did you do with the last round, and what will you accomplish with another $10 million?"

    You need to be able to set realistic milestones to effectively grow your venture and prove that you can use the money well. Learn how a solid market development process can guide you through development or entry into new market segments and keep your whole growth dynamics on track. Russ Jones, General Partner with The NuVantage Group will walk you through a market development framework. Randy Whiting, Managing Partner of Brownstone Ventures will talk about the critical market development milestones that seed and venture investors look for in a business plan.

    This seminar is designed for early-stage management teams and project teams of technology companies who are taking an idea through staged development to market. In this seminar you will learn:

    • How to think about and structure the market development process
    • The critical milestones required for each stage of development
    • The right level of business model detail required at each stage


    Speaker Bios


    Russ Jones, The NuVantage

    Russ Jones is a general partner with The NuVantage Group, an innovation-to-market consulting group. His strong background taking emerging technologies to market helps clients quickly transform initial ideas into successful product and service offerings.

    Russ is one of the industry pioneers in commercial use of Internet technologies, having designed and build the first Fortune 500 website in 1993. As an early thought leader in business use of the Internet, he pioneered many online marketing techniques now used throughout the industry. He describes the lessons learned from this experience in “The Internet Strategy Handbook: Lessons from the New Business Frontier.” This compilation is available from Harvard Business School Press.


    Randy Whiting, Brownstone Ventures

    Randy Whiting is founder and managing partner of Brownstone Ventures, a unique consulting firm that works with select early stage Internet start-ups to help conceive, develop and accelerate their new ventures.

    A founder of CommerceNet in 1994, Randy has remained actively involved in the organization in a variety of roles from contributing member, to board member to President & CEO. During his four years as President and CEO of CommerceNet, he helped set the industry agenda for interoperable eCommerce and the development of eCommerce trading communities. He has worked with leading eCommerce companies such as CommerceOne, VISA, Nokia, NTT, Hewlett-Packard, Cisco Systems and Oracle on establishing new models for eCommerce and trading communities.

    Event Logistics



    8:30-9:00am Registration/Networking/Continental breakfast

    9:00-12:00pm Interactive Seminar



    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Seminar Track

    Financing; Startup Stage Businesses


    Cost (Continental Breakfast Included)

    $49 SDForum Members

    $99 Non-Members

    Pre-registration unavailable. Please register at the door.