Building and Sustaining Market Leadership



  • Synthesize the best of the old and new economies. Join us to learn how to bring together best practices and utilize your core competencies to delight customers and make your team more effective!

    Register now for this event


    Sandy Nelson, (bio), President and Creative Director, Sonoma Institute
    Dr. Jo Anne Nelson, (bio), CEO, Sonoma Institute

    We learned with the burst of the dot com bubble that having an innovative business idea, vision and model with VC funding is not enough. Nor is an about face to old economy constructs the answer. To build and sustain market leadership in the highly volatile and hyper-competitive market-place of the early 21st Century, we need to return to and rethink fundamentals.

    Companies will realize competitive advantage and build and sustain success by synthesizing the best of the old and new economy with an advanced set of powerful core competencies and practice that catalyze their capacity to routinely and consistently surprise and delight customers. Increasing the creativity, effectiveness, efficiency and satisfaction of their people, organizations that integrate these competencies and practices find that they are better equipped to anticipate customer concerns & exceed customer expectations.

    This highly interactive seminar will focus on the core components required to build and sustain market leadership in today’s marketplace. Whether you are a start-up just getting off the ground, an emerging business, or an established organization looking for a pathway to increased market share and investor return, you will gain valuable new insights and practical tools you can immediately use for:

    • Forging symbiotic relationships with your customers that will not only elevate your brand, but repeatedly provide you the ideas, information and practices you need to innovate on a recurring and reliable basis
    • Increasing the capacity of your people to routinely and consistently delight customers by engaging their inherent creativity and focusing their attention and actions
    • Minimizing the time it takes to translate ideas and innovations into market demand and value
    • Building organizational architectures that increase creativity, effectiveness, profitability and investor return
    • Generating a strong identity as an employer of choice for top talent

    Speaker Bios


    Sandy Nelson, President and Creative Director, Sonoma Institue

    Sandy Nelson, President and Creative Director, is a creative thinker, innovator and business coach whose first career was that of an internationally recognized architect and strategic leader of a 200 person business.

    Mr. Nelson has a history of generating and leading the implementation of market-defining ideas for leading corporations and entrepreneurs. He conceived and led the implementation of ideas that produced approximately $2 billion in initial market value, 35 awards for design excellence, and numerous feature articles in national and international journals such as The New York Times, The Washington Post, and Business Week. He is the author of the soon to be published book, The Architecture of Innovation. More...


    Dr. Jo Anne Nelson, CEO, Sonoma Institute

    Dr. Jo Anne Nelson, CEO, is a respected coach, teacher and practitioner of integrated health care and somatic bodywork. Her expertise is building individual and team practices that support leading-edge performance. In her coaching and teaching Dr. Nelson proactively integrates multi-dimensional contributors to human effectiveness and well-being. Clients seek her counsel and coaching in building and sustaining Strategic Wellness to enhance their capacity to take effective action in support of demanding lives and high performance careers. More...

    Event Logistics


    8:30am-9:00am Registration/Networking/Continental breakfast
    9:00am-11:30am Seminar


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Seminar Track

    Management, Idea and Startup Stage Businesses


    Cost (Continental Breakfast included)
    $30 SDForum Members
    $60 Non-Members
    To register by phone or use a coupon, please call (408) 494-8378.
    To register on-line, please visit the link below.