Postponed: Market Driven Products



  • Learn how to get fast customer adoption for your product. Find out how to use potential customers to validate your product and message... to gain revenue and a competitive edge.

    This event has been postponed. Please check back for rescheduled date.


    John O'Hara (bio), Managing Director, ProofPoint Ventures

    If the "build it and they will come" approach to launching your software startup isn't for you, come and learn how emerging software companies are preparing to successfully launch their business with customers, partners, and real revenue opportunities.

    Companies with market-driven products continue to gain customer acceptance and early revenue. Learn the important strategies and tactics that will give your company a competitive edge. This session will cover what approach and messaging resonates with CIO's and executive decision makers and how to focus on what the customer really values rather than what they think is nice to have.

    Learn how to pro-actively prepare for the corporate technology adoption ripple effect; before it consumes your resource-limited startup. During this seminar you will learn:

    • Effective product roll-out; learn key strategies to cost-effectively validate your positioning, target market, and product offering to ensure fast customer adoption.
    • The secrets of how the industry's most successful companies engage with customers prior to a first release.
    • How to accelerate your time to market by three to six months.

    Speaker Bio


    John O'Hara, Managing Director, ProofPoint Ventures

    John knows both sides of the technology game. Utilizing his experience as an entrepreneur and as an executive of a large technology company. As VP of Business Development with SafariDog, a streaming media company, John established business models with broadband portals, infrastructure, & hosting companies; rich media content providers & vertical streaming specialists. He was responsible for multiple business units and witnessed first hand the unique challenges of starting and operating a business from the ground up.



    8:30am-9:00am Registration/Networking/Continental breakfast
    9:00am-11:30am Seminar


    SDForum Center
    111 W. Saint John, Suite 200
    San Jose, CA 95113


    Cost (Continental Breakfast included)
    $30 SDForum & SVASE Members
    $60 Non-Members

    To register by phone or use a coupon, please call (408) 494-8378.
    To register on-line, please visit the link below.