Postponed Author Series: Brenda Laurel, "Utopian Entrepreneur"



  • This event has been postponed. The future date is not yet specified.


    Brenda Laurel (bio), Utopian Entrepreneur 



    Steve Tanner, Reporter, Silicon Valley Business Ink

    Join us for a discussion with Brenda Laurel on doing socially positive work as a business. In a world where corruption and fierce competition are the headlines, it's time to look at doing good in the world of business.

    The Utopian Entrepreneur is a hybrid of critical thinking, personal narrative, and economic analysis--a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles--games, multimedia, virtual reality, and dot-coms--Brenda Laurel is known for injecting humanistic values into computer-based media.

    Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.

    5-Star Reviews from include:

    • "This is one of the most enjoyable *business* books I've ever read... because it's honest, it's real and it's heartfelt"
    • "Great thoughts on living and working in the tech industry"

    About SDForum's Author Series

    SDForum's Author Series offers a unique perspective into our high-tech community from authors with insight into starting, funding and growing your technology venture. Each quarter a different author is invited for a moderated interview followed by a Q&A discussion and book-signing. Don't miss this opportunity to get up close and in person with your favorite authors! This series is co-hosted by Silicon Valley Business Ink.

    Speaker/Author Bio


    Brenda Laurel

    Brenda Laurel is a designer, researcher and writer. Her work focuses on interactive narrative, human-computer interaction, and cultural aspects of technology. Her career in human-computer interaction spans over twenty-five years. She holds an M.F.A. and Ph.D. in theatre from the Ohio State University. Her doctoral dissertation was the first to propose a comprehensive architecture for computer-based interactive fantasy and fiction. Brenda was one of the founding members of the research staff at Interval Research Corporation in Palo Alto, California, where she coordinated research activities exploring gender and technology, and where she co-produced and directed the Placeholder Virtual Reality project. She was also one of the founders and VP/Design of a spinoff company from Interval - Purple Moon - formed to market products based on this research. Purple Moon was acquired by Mattel in 1999. More...

    Event Logistics


    6:00pm-6:30pm Registration /Light Snacks

    6:30pm-7:00pm Intro by Author

    7:00pm-8:00pm Moderated Interview and Q&A Session

    8:00pm-8:30pm Book signing



    SDForum Center

    111 W. Saint John, Suite 200

    San Jose, CA 95113


    Cost (Light snacks included)

    $10 SDForum and FWE Members

    $20 Non-Members

    Free for SCU CIE Students & Stanford GSB Students (status will be verified)